Erhaben über dem Nebel die Bergstation des alten Steinbergkogel Sessellifts

We are Kitzbühel


Money can't buy you happiness, but it can buy you ice-cream! And that's practically the same thing...

Barbara Hauser

Barbara from the local store in Reith

Where regionality matters

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Barbara and the Alpine flower garden

Where flowers are set in stone

Lisi from the Hahnenkamm

The host with the good mood recipe

Master tailor Franz Prader

The grand seigneur who has already dressed the whole world

Goldsmith Margarete

Inspired by natrue

Walter from Bichlhof

Abourt garden pleasures & summit hikes

Bike expert Raimund

A life around the bike

The Kitzbühel shoemaker Georg

Constantly on the move

Signe Reisch

The landlady with passion

Alpine farmer Gerhard

With the cows on mountain summer retreat

Lisi from Maurachhof farm

What does Kitzbühel taste like?

Markus - Young hotelier

How to bring guests and locals together

Sabine from the Backhäusl

forget everyday life for a while

Chimer Rosemarie

A life full of music

Kaspar Frauenschuh

With the scent of leather and loden

Headgreenkeeper Helmut

He knows every blade of grass of the golf course

Anna from the Hasenhof

Easter with the dedicated local farmer

We are Kitzbühel


It is the people who make Kitzbühel and its holiday villages of Reith, Aurach and Jochberg so special.


#wirsindKITZBÜHEL #kitzbühel

To our #LocalHeroes

The Kitzbühel formula

A sophisticated lifestyle and idyllic nature, quaint traditions and a modern approach to life: you would be hard-pressed to find a place that combines these contrasts as well as Kitzbühel. The sports capital of the Alps became world-famous thanks to the legendary Hahnenkamm Ski Races, but that is only one of
the things that draws people to Kitzbühel. 

The incomparable charm of the region and its four destinations Kitzbühel, Reith, Aurach and Jochberg, the excellent infrastructure including top hotels and restaurants, the variety of sporting activities and the captivating landscapes are what really make Kitzbühel unique.

Radfahren in Kitzbühel, egal ob Roadbike, Mountainbike, Trail oder Rad-Wandern.

The most legendary sports town in the Alps

Kitzbühel = Sport

We Kitzbühelers love sports. It is not for nothing that we are called the most legendary sports town in the Alps. Whether skiing, golfing, running, cycling, hiking or trail running – in Kitzbühel we know all about active recreation.

Check the sports offer