Infrastructure
Loro Piana is pleased to announce the opening of the Maison's first winter pop-up store in the heart of Kitzbühel, the famous winter sports resort in the Austrian Alps.
True to the Maison's pursuit of excellence and unrivalled savoir-faire in transforming the finest raw materials into fabrics of outstanding beauty, the temporary store is inspired by an oval yurt - a traditional mobile house used by various nomadic peoples of Mongolia, where the unsurpassed fine and delicate cashmere wool used by Loro Piana comes from.