A summer night's atmosphere in the town centre
A feeling we’ve all experienced: pure joie de vivre that’s simply infectious. From 2 July to 27 August 2026, every Thursday, Kitzbühel town centre comes alive until late in the evening. At PURA VIDA KITZBÜHEL, the musical programme, yoga sessions in the town park, cool drinks and culinary delights all contribute to a great atmosphere. There is also plenty on offer for families, with an extensive family programme. Our PURA VIDA partners are looking forward to a summer full of joie de vivre, happiness and the beauty of life.
The programme
Why not make use of the PURA VIDA EVENT TAXI from Reith:
every Thursday from 2 July to 27 August 2026
- 5.00 PM from Reith Kulturhaus to Kitzbühel
- 10.00 PM from the Aquarena Kitzbühel to the Reith Kulturhaus
4.00 PM to 10.00 PM
Come and enjoy a summer’s evening with live music from Tobis Roulette and TMP.
The Curling Club will also be showcasing its activities, whilst at 5.00 PM the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- At the blackjack table at 6.00 PM, there are great prizes to be won (ages 18 and over)
- Comedy with Fausto Giori at 5.00 PM and 7.00 PM in the Stadtpark
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
4.00 PM to 10.00 PM
The bands Boogie Woogie and 69 in the Shade will ensure a great atmosphere.
The Kitzbühel-Schwarzsee-Reith Golf Club will also be showcasing its facilities, whilst at 5.00 PM the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- At 7.00 PM, there will be a reading in the park with Roman Klementovic (books *DUNKELNAH* and *SPLITTERSCHREIE*).
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- At the blackjack table at 6.00 PM, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
4.00 PM to 10.00 PM
A varied evening programme awaits you, featuring Barbara O. and the Romedi Madln.
The tennis club will be showcasing its activities on site, whilst at 5.00 PM the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Cocktail Beats with Alex Sanchez & cocktail bar
- Some venues have their outdoor bars open. At the Greif, you can enjoy the exclusive PURA VIDA cocktail ‘Berry Sour’🍹.
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- At the blackjack table, there are great prizes to be won at 6.00 PM (18 years and over)
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
4.00 PM to 10.00 PM
Live on stage: Vokale Randale and The La Rossa’s.
The tennis club will be showcasing its activities on site, whilst at 5.00 PM the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Artist Natalia Melnikova will create a live painting of our town throughout the evening. Visitors are welcome to watch her at work as the artwork comes to life. At 9:00 PM, the finished painting will be auctioned. All proceeds will be donated to VST Kitzbühel, which supports people in need across the region.
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 PM, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
4.00 PM to 10.00 PM
Look forward to live music from The Acoustic Band and Underlined Brass.
The My Beachevent – Kitzbeach – Austrian Beach Volleyball Championships association will be in attendance, offering fascinating insights into the sport of beach volleyball. In addition, there will be relaxation and exercise at 5.00 PM with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Comedy in the Town Centre by Kitzbühel Film Festival
Starts at 9:00 PM (in front of the Town Pharmacy)
Film: Altweibersommer by Pia Hierzegger - Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 PM, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
Due to the current weather forecast, there will be no PURA VIDA event on 6 August 2026. We look forward to the next event on 13 August 2026, featuring live graffiti artist Fabian Hämmerle and FC Powerspine.
4.00 pm to 10.00 pm
Barbara O. will provide musical entertainment throughout the evening.
FC Powerspine Kitzbühel will also be performing, whilst at 5.00 PM the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Graffiti artist Fabian Hämerle will be creating a painting live.
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 PM, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
4.00 PM to 10.00 PM
Tom & Flo and B&Gs will be performing live on stage.
The Bike Club will also be showcasing its activities, whilst at 5.00 PM the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- The popular walkabout act will be roaming PURA VIDA between 4:30 PM and 6:30 PM, entertaining visitors throughout the afternoon – especially our younger guests.
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 PM, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
4.00 PM to 10.00 PM
PURA VIDA x KITZ Kulinarik
The final PURA VIDA evening also heralds the next culinary highlight: KITZ Kulinarik.
Look forward to an unforgettable evening full of summery lightness, sophisticated moments of indulgence and extraordinary culinary delights.
Chevy57 and Hand aufs Herz will be performing live on stage.
The EC Adler will also be making an appearance, whilst at 5.00 PM the focus will be on relaxation and exercise with ‘Yoga in the Park’.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 PM, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 PM to 9.00 PM
That was PURA VIDA 2025
FAQ
For yoga, you’ll need your own mat (there are only 10 available to borrow on site) and comfortable, stretchy clothing.
Yes, all activities, sports sessions and the music programme as part of the PURA VIDA series of events are free of charge.
Yes, although activities such as yoga take place at the Kitzbühel Museum in this case. In the event of bad weather, we recommend arriving at the museum 10–15 minutes before the event starts, as the venue can only accommodate a limited number of participants.
The bands always play in the town centre, though the venues change: Vorderstadt, Sparkassenplatz, Hinterstadt.
Face painting, bouncy castles, giant soap bubbles and much more.
Among other things, you can look forward to: curling organised by the Curling Club, a golf simulator, line dancing, goal-shooting organised by FC Eurotours Kitzbühel, and much more.
