A summer night's atmosphere in the town centre
A feeling we’ve all experienced: pure joie de vivre that’s simply infectious. From 2 July to 27 August 2026, every Thursday, Kitzbühel town centre comes alive until late in the evening. At PURA VIDA KITZBÜHEL, the musical programme, yoga sessions in the town park, cool drinks and culinary delights all contribute to a great atmosphere. There is also plenty on offer for families, with an extensive family programme. Our PURA VIDA partners are looking forward to a summer full of joie de vivre, happiness and the beauty of life.
The programme
Why not make use of the PURA VIDA EVENT TAXI from Reith:
every Thursday from 2 July to 27 August 2026
- 5.00 PM from Reith Kulturhaus to Kitzbühel
- 10.00 PM from the Aquarena Kitzbühel to the Reith Kulturhaus
4.00 pm to 10.00 pm
Look forward to a summer’s evening with live music from Tobis Roulette and TMP.
The Curling Club will also be showcasing its activities, whilst at 5.00 pm the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- At the blackjack table at 6.00 pm, there are great prizes to be won (18 years and over)
- Comedy with Fausto Giori at 5.00 pm and 7.00 pm in the Stadtpark
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
The bands Boogie Woogie and 69 in the Shade will ensure a great atmosphere.
The Kitzbühel-Schwarzsee-Reith Golf Club will also be showcasing its facilities, whilst at 5.00 pm the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- At 7.00 pm, there will be a reading by Roman Klementovic in the park (books *DUNKELNAH* and *SPLITTERSCHREIE*).
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- At the blackjack table at 6.00 pm, there are great prizes to be won (18 years and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
A varied evening programme awaits you, featuring Barbara O. and the Romedi Madln.
The tennis club will be showcasing its activities on site, whilst at 5.00 pm the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Cocktail Beats with Alex Sanchez & cocktail bar
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- At the blackjack table at 6.00 pm, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
Live on stage: Vokale Randale and The La Rossa’s.
The tennis club will be showcasing its activities on site, whilst at 5.00 pm the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 pm, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
Look forward to live music from The Acoustic Band and Underlined Brass.
The My Beachevent – Kitzbeach – Austrian Beach Volleyball Championships association will be our special guest, offering fascinating insights into the sport of beach volleyball. In addition, there’ll be relaxation and exercise at 5.00 pm with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 pm, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
A varied summer evening with Ronny Nash and the Road Chicks – perfect for country music fans and line dancers!
The Kitzbühel-Schwarzsee-Reith Golf Club will also be showcasing its facilities, whilst at 5.00 pm the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 pm, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
Barbara O. will provide musical entertainment throughout the evening.
FC Eurotours will also be performing, whilst at 5.00 pm the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- There are great prizes to be won at the blackjack table at 6.00 pm (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
Tom & Flo and B&Gs will be performing live on stage.
The Bike Club will also be showcasing its activities, whilst at 5.00 pm the focus will be on relaxation and exercise with yoga in the park.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILE organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 pm, there are great prizes to be won (ages 18 and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
4.00 pm to 10.00 pm
PURA VIDA x KITZ Kulinarik
The final PURA VIDA evening also heralds the next culinary highlight: KITZ Kulinarik.
Look forward to an unforgettable evening full of summery light-heartedness, sophisticated moments of indulgence and extraordinary culinary delights.
Chevy57 and Hand aufs Herz will be performing live on stage.
The EC Adler will also be making an appearance, whilst at 5.00 pm the focus will be on relaxation and exercise with ‘Yoga in the Park’.
Our younger guests can look forward to a colourful children’s programme: face painting, a bouncy castle, a bubble show and a balloon show
Further programme highlights:
- Kitzbühel ART MILES organised by the Kitzbühel Aktiv association
- Free guided tour of the museum (admission not included)
- At the blackjack table at 6.00 pm, there are great prizes to be won (18 years and over)
- Kitzbühel Tourism merchandise stall from 4.00 pm to 9.00 pm
That was PURA VIDA 2025
FAQ
For yoga, you’ll need your own mat (there are only 10 available to borrow on site) and comfortable, stretchy clothing.
Yes, all activities, sports sessions and the music programme as part of the PURA VIDA series of events are free of charge.
Yes, although activities such as yoga take place at the Kitzbühel Museum in this case. In the event of bad weather, we recommend arriving at the museum 10–15 minutes before the event starts, as the venue can only accommodate a limited number of participants.
The bands always play in the town centre, though the venues change: Vorderstadt, Sparkassenplatz, Hinterstadt.
Face painting, bouncy castles, giant soap bubbles and much more.
Among other things, you can look forward to: curling organised by the Curling Club, a golf simulator, line dancing, goal-shooting organised by FC Eurotours Kitzbühel, and much more.
