Pleasure and passion: The real Kitzbühel experience

Kitzbühel combines urban flair with characteristic Tyrolean hospitality, offering culinary variety and exclusive shopping opportunities – it’s an inviting experience that combines sports and lifestyle. Life in Kitzbühel isn’t just about skiing – shopping and cuisine are an integral part of the Gamsstadt in both summer and winter, like the Streif is an integral part of the Hahnenkamm ski races.

Kitzbühel makes an excellent impression on its visitors from Austria and far-flung places alike, combining pleasure, nature, tradition, and well-being.

Wondering what to do in Kitzbühel away from skiing? Immerse yourself in our diverse and captivating events, unlike anywhere else in the Alps. Our thrilling events are available all year around. Together with our rich alpine tradition, you'll be inspired by the local population and guests from around the world, including the rich and famous.