Whether legendary sports events, contemporary art or culinary highlights - the Gamsstadt stands for a unique combination of sports and lifestyle. The diverse program is also reflected in our calendar of events in an inimitable way and offers unique entertainment in the valley and on the mountain. The varied repertoire in winter and summer offers something special for every preference. In the midst of the Tyrolean mountains, Kitzbühel forms an impressive stage for sporting, cultural, musical or culinary event highlights and exudes pure alpine lifestyle.
With the Snow Polo Tournament, Kitzbühel welcomes the new year with top-class winter sports.
The event is considered the world's largest polo tournament on snow and shines with action-packed equestrian sport and noble ambience. Enjoy the exciting games in front of the magnificent backdrop of the Wilder Kaiser.
Every year, the best skiers in the world travel to the most legendary sports town in the Alps to take on the challenge of Kitzbühel at the Hahnenkamm Races. With the highlights of the two Hahnenkamm downhill races and the slalom, the most spectacular ski race will take place for the 85th time from 20 to 26 January 2025.
Things usually go downhill quickly on the famous Streif. Not so at the Vertical Up on 22 February 2025. The winner here is whoever gets from the bottom to the top fastest. A unique experience not just for the participants. At the legendary Streif Downhill, skiers only need around two minutes to reach the finish in the valley on the 3,312 meter long Streif. Conquering the race track in the opposite direction is much more difficult. This is exactly what the Vertical Up is all about.
The extraordinary series of events that combine the joy of sport and action with a party atmosphere. Experience adrenaline rushes while riding moguls on the Bumps & Jumps, at the 80s themed Spring Swing 'Wedel' Contest (the pretzel-like ski twisting technique) as well as at the Kitzbühel Extreme Waterslide Contest. The series of events will conclude with the Masters of the Swing Tournament - a combined competition of two disciplines, skiing and golf. Exciting workshops, DJ sets, drinks and snacks create a great atmosphere. Soak up the sun and get your ski groove on in fantastic ski areas.
Timeless passion. This is what the Kitzbühel Alpine Rally has stood for for over three decades and will continue to celebrate the art of automotive engineering in 2025. Three days, 600 kilometres, breathtaking panoramic views and rounded off with a high-quality experience: the Alpine Rally brings together fans of iconic classics, youngtimers and exotic vehicles.
Enjoy one of the biggest youth football tournaments in Europe in Kitzbühel. The Cordial Cup Tirol is now one of the best-organised youth football tournaments, with renowned clubs from all over the world (FC Barcelona, FC Bayern Munich, FC Liverpool, FC Chelsea, Borussia Dortmund and many other top teams from recent years) taking part every year.
Summit meeting for golfers and gourmets. On the festival days from 22 to 29 June 2025, you will be pampered by hood chefs, chefs at hood level and 6 selected Austrian vintners. This is golfing at hood level, a festival also of pleasure. 4 golf courses - 4 fantastically beautiful backdrops.
Experience a unique event of sport, play, fun and enjoyment, play at the Golf Festival Kitzbühel in summer 2025.
From 19 to 26 of July 2025, Kitzbühel will once again be firmly in the hands of the world's best tennis players and their fans when the ATP World Tour makes its guest appearance in the Gamsstadt at the 81st Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments. A look away from the courts is also worthwhile. In July 2025, there will be plenty of offers at the Kitzbühel Tennis Club, such as Ladies, Kids Day and more.
After the world premiere in 2021, the Kitzbühel Cycling Marathon will once again give itself a "Stell-Dich-Ein" in August 2024.
With 216 kilometres and 4600 metres of altitude, the Kitzbühel Cycling Marathon is a challenge for every cyclist. With the climb up the Kitzbüheler Horn there is also a fitting "Grande Finale"! New this year: a second finish in the Kitzbühel Vorderstadt. The KRM Kitz is shortened to 209 kilometres and leaves out the Kitzbüheler Horn as the finish.
European top athlete fight in the Gamsstadt again for medals. From 12 to 14 September 2025, the annual triathlon weekend will take place at Schwarzsee in Kitzbühel. The program includes a Europe Triathlon Cup, a competition for the European top athletes, as well as competitions for enthusiastic amateur athletes and the KitzTRIGames for the Austrian triathlon youth.
Kitzbühel Tourismus presents for the second time together with its companies on the mountain and in the valley a Boutique Festival Kitzbühel.
Kick-off is scheduled for Friday, Sept. 30, before the Kitzbühel Mainstage opens in the city center later in the afternoon. Afterwards, bars and clubs inspire visitors with a top-class line-up. Saturday, 29th of March and Sunday 30th of March. From the mountain to the valley to the Kitzbühel Mainstage and on to the farms.
Not only spring is associated with the blossoming landscape, but also Easter. Under the motto "Nature, Tradition and Stories", the resurrection of Christ will once again be celebrated in the Gamsstadt in April - with a colorful children's program, pony rides, Easter shop window competition and the Kitzbühel gourmet market.
Numerous old Easter customs and traditions are just as much a part of Kitzbühel as the many colorful Easter eggs in all sizes, detailed flower arrangements and loving decorations.
In July 2025, Kitzbühel will again enable upcoming opera stars to give atmospheric concerts at top tourist locations. The young singers get the chance to showcase their talent in front of an audience and gain stage experience in a unique, idyllic setting. The brilliant highlight will be world star Elīna Garanča at Classic in the Alps. The concerts take place at breathtaking locations in Kitzbühel. These special locations are experienced even more intensely by the audience through the wonderful classical singing.
For Elīna Garanča, too, Classic in the Alps on 5 July 2025 is a highlight of her concert year. The atmospheric program, an enthusiastic audience and an unmistakable mountain panorama make the evening a special experience for artists and spectators alike.
The impressive mountain scenery between Hahnenkamm and Kitzbühel has been the unique backdrop for "Classical Music in the Alps" for ten years now. The regular audience of the open-air concert has long appreciated the special charm of the event. The mix of classical opera arias and well-known international songs has a lot to offer for experienced opera fans as well as for beginners.
For the 99th time, the Stadtmusik Kitzbühels invites you to the traditional festival in the city center. Music bands, bars and regional food stands, fun activities and many other attractions as well as the fun relaxed atmosphere make the Gamsstadt the place to be.
Year after year, the big summer festival attracts countless locals and guests from all over the world to Kitzbühel on the first Saturday in August. Recommended dress code: Dirndl Dresses and Lederhosen.
Parties, stars and hits - in August 2025 the "Gamsstadt" will once again become the musical hotspot. The Kitzbühel Music Festival presents itself year after year as a unique outdoor event with a brilliant live music show on Friday and a spectacular open-air concert by Andreas Gabalier on Saturday.
Andreas Gabalier is an Austrian singer and songwriter.
At KITZ Kulinarik, the region's culinary virtuosos invite you to taste the local culinary map in downtown Kitzbühel!
Culinary delights belong to Kitzbühel like the Streif belongs to the Hahnenkamm. Culinary delights, traditional delicacies and upscale cuisine are inextricably linked to the Gamsstadt. The variety of options for culinary delights in the Kitzbühel region is also the basis for KITZ Kulinarik 2025. With its designated festival character, all signs point to tasting and enjoying. The focus of the participating KITZ Kulinarik partners is therefore on regional products with stories that can be told and experienced at the same time.
High-quality products, committed restaurateurs and producers, all these are the ingredients for enjoyable days in Kitzbühel's Stadtpark. At KITZ Kulinarik x Piemont, Kitzbühel specialties meet products from Piedmont from 9 to 12 October 2025.
The high-quality gourmet market invites in mid-October from Thursday to Sunday already for the fifth time to stroll, taste and take away in the Stadtpark Kitzbühel. On Saturday, additional local exhibitors offer the best of regional production at the weekly Kitzbühel Gourmet Market in Hinterstadt.
In more than 34 lovingly decorated sales huts, culinary Tyrolean delicacies await to be tasted and traditional handicrafts to be admired. The daily musical program items get you in the mood for Christmas. Over hot mulled wine and roasted almonds, visitors listen to live performances by local choirs and music groups.
Start the New Year in Kitzbühel! Around New Year's Eve and New Year's Day, we have put together a fascinating program to inspire all visitors.
Through 30 December 2025, you can admire the captivating light installations in the historic city center from dusk until 10 p.m.
We will welcome the New Year together on 1 January 2026 with a special New Year's greeting from the Kitzbühel Stadtmusik. Look forward to a diverse music program and a dazzling LED performance by stilt walkers in the Hinterstadt starting at 4 p.m.
Microsoft, Adobe, Lenovo, Bosch... The AI industry will meet from 24 to 26 June 2025 at the exclusively booked Grand Tirolia Hotel in Kitzbühel. Look forward to keynotes and panel talks on artificial intelligence in companies as well as hands-on Masterclasses, several networking get-togethers, the exclusive VIP party and a charity golf tournament with Oliver Kahn & Friends round off the event.
Experience the AI Summit Kitzbühel and immerse yourself in the world of AI!
The team of Kitzbühel Tourismus is happy to assist you!
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Kitzbühel is an experience 365 days a year. Regardless of the season or theme, Kitzbühel is a guarantor for a varied range of events. Multifaceted it goes through the cycle of the year. The Kitzbühel region offers the perfect stage. Whether for sports enthusiasts or culture lovers, the broad portfolio offers space for the most diverse formats.
Sporting excellence "Game, set and match," is the motto of the tradition-steeped Generali Open tennis tournament (July 20th - July 27th 2024). The first winter highlight of the year is the Snow Polo World Cup (January 17th - 19th 2025). Then it's time for the fifth season in Kitzbühel - the Hahnenkamm Races (January 20th - 26th 2025), where the world's best skiers compete for the golden chamois. Extreme athletes compete in the Vertical Up Challenge (February 25th 2024) and face the 85 percent gradient of the Streif.
Also in the summer of 2024, local triathletes will complete the final "secret training sessions" at Schwarzsee before the Triathlon Kitzbühel. At the same time, the four Kitzbühel golf courses will be busy training for the upcoming Golf Festival Kitzbühel (June 24th - 29th 2024). Then it's time to say: "On your bikes, ready, set, go!". At the finale of the 4th Kitzbühel Cycling Marathon, the focus will be on the Kitzbüheler Horn as the steepest cycling mountain in Austria. When the oltimers shine in front of the town of Kitzbühel again and the engines roar, then it's time for the well-known Alpineralley.
Cultural high pleasure with the Film Festival Kitzbühel the Gamsstadt becomes the stage for film creators from all over the world.
In the summer of 2024, PURA VIDA KITZBÜHEL will once again fill Kitzbühel's city center every Thursday throughout the summer with the musical sounds of live acts from a wide variety of genres. Drama and emotion are guaranteed at Classic in the Alps (July 6th 2024), when Elina Garanca invites you to a concert on the open-air stage in Pfarrau Park. The best atmosphere is guaranteed at the two-day music festival with Andreas Gabalier & Friends (August 16th - 17th 2024). Throughout the summer, people dance, sing and play at the stages of Kitzbühel. A fun and amusing evening is provided. Look forward to the 23rd Summer Theatre (July 25th - August 16th 2024).
Lived tradition When the year draws to a close and a well-known scent of hot chestnuts and fruit punch is in the air, winter has arrived in Kitzbühel. At the Kitzbühel Advent (November 20th - December 26th 2024), childhood memories are reawakened. More than 30 craft and culinary stands await you in the historic town center to celebrate the most contemplative time of the year together with you. With Easter (March 22nd - April 5th 2024), nature awakens in spring and Kitzbühel also celebrates spring with the varied Easter program throughout the region. Craft workshops, Easter enjoyment market or customs events the Easter preparations are a joyful event for young and old. Another highlight in city centre of Kitzbühel is the Jahrmarkt (August 3rd 2024), where the Stadtmusik Kitzbühel hosts a prestigeus town festival for the 98th time.