The Regular Guests Club Kitzbühel
Since 1976, the Regular Guests Club Kitzbühel has been connecting people from all over the world with the “Gamsstadt.” This makes it unique in Austria. Today, this special community includes around 10.000 members from over 40 countries. The club’s members include guests from all over Europe as well as from Japan, South Africa, Australia, Mexico, and Brazil.
Facts and Figures
Many of our regular guests have been coming to Kitzbühel regularly for decades, some for over 70 years. This close bond is evident throughout the year. We honor our regular guests on a weekly basis. Once a year, members gather for a get-together in Kitzbühel. In addition, the Regular Guests’ Executive Committee is elected every two years.
After 10 stays, you can become a member of the Regular Guests Club Kitzbühel. Your stays are tallied twice a year. As part of a guest recognition ceremony, you will receive a VIP membership card along with the following gifts as a token of your connection to Kitzbühel:
- 10 stays: Bronze pin & membership & surprise gift
- 15 stays: Silver pin & membership & surprise gift
- 20 stays: Gold pin & membership & surprise gift
- 30 stays: Gold diamond pin & membership & surprise gift
- 40 stays: Gold diamond pin & membership & surprise gift
- 50 stays: Gold Diamond pin & membership & surprise gift
- 60 stays: Gold Diamond pin & membership & surprise gift
- Founded: 20 October 1976
- President: DI Uwe Platz
- Executive Board: President, Vice Presidents, and Ambassadors, governed by the association’s own bylaws
- Members: approx. 10,000
- When can I become a member? After 10 stays in the Kitzbühel region, you can become a member of the Regular Guests Club Kitzbühel. The stays can be spread over several years. A maximum of two stays per year are counted.
- Guest Honors: Hosts register their guests with Kitzbühel Tourism. Official honors take place weekly in Kitzbühel throughout the year. Businesses may also honor their guests on their own premises.
- Regular guest gathering: Once a year, Kitzbühel Tourism invites regular guests to a get-together.
- Contact at Kitzbühel Tourism: Nicoletta Plumm | n.plumm@kitzbuehel.com | +43 5356 66660-15 or +43 664 1489268
After 10 stays in the Kitzbühel region, you become a member of the Kitzbühel Regular Guests Club. As a thank you for your loyalty, you will receive a personal VIP membership card, giving you access to selected benefits in Kitzbühel:
- Discount on the ascent and descent with the Bichlalm Chairlift
- Discount at the KitzShop
- Reduced rates for selected events
- Welcome Chips worth EUR 30,00 for only EUR 25,00 and one house beverage at the Casino Kitzbühel
President | Ronald Ihns Brasil |
| Dipl. Ing. Uwe Platz Germany | Artur Seidel Austria |
Vice Presidents | Göran Bronz Sweden |
| Dipl. Ing. Peter Bruckmüller Austria | Hannes Johnsson Sweden |
| Monika Sommer Germany | Anne and Jean-Paul Marc Luxembourg |
| Helmut Greiner, BA Austria | Maria Scheiblhofer Austria |
| Ben Madden Great Britain | Eileen Kiely Ireland |
Pirjo Hornborg | Sighard Rainer Italy |
Dr. Sabine Wiedemann | Karina Krutzki Germany |
| Walter Fawer Switzerland | Harry Madden Great Britain |
| Michael Okrob Germany | Sandra and Norbert Senger Germany |
| Hansi Michel Switzerland | Sophie Platz Germany |
| Kitzbühel-Ambassador | Rene Obbels Belgium |
| Karin and Robert Bach Austria | Andreas Schmid Germany |
| Leo Haimerl Austria | Astrid and Erik Aaseth Norway |
| Uno Hellgren Sweden | Noriko and Yasushi Kono Japan |
| Marie-Thérèse Winling France | Dr. Nicole Platz Germany |
| Saga Karfwin Sweden | Lionel Pfister South Africa |
| Andreas Kuhlen Germany | Laurens Hübsch Austria |
| Carlos Zambrano Mexico | Ajay Bahl India |
| Ferdinand Platz Germany |
50 Years of Regular Guests Club Kitzbühel
Kitzbühel Tourism is celebrating a special anniversary: 50 years of the Regular Guests Club Kitzbühel. To mark the occasion, we warmly invite you to join us from 10 to 12 July 2026 to look back on many unforgettable moments and create new memories. Spend a varied and enjoyable few days with us in your adopted home of Kitzbühel and savour the special atmosphere of this festive occasion.
“In the Footsteps of the Aufschnaiters” with Cornelia Erber
2.00 pm | Meeting point: City Fountain
Led by experts such as musicologist Cornelia Erber, a guided tour through the town centre takes in the key stages of the Aufschnaiter family’s life in the 17th century. Benedikt Anton Aufschnaiter was born in Kitzbühel and rose to become court and cathedral Kapellmeister in Passau. He is regarded as a grand master of South German-Austrian Baroque music.
Surprise in the Legend Park
4.00 pm | Legend Park
We look forward to sharing a special moment with you in Legendenpark, where we would like to celebrate 50 years of being part of the Kitzbühel region. An atmospheric surprise awaits us, featuring music, refreshing drinks, convivial encounters and warm reunions.
(In case of rain or bad weather, please join us for the get-together after the unveiling at The Londoner.)
50th Anniversary Celebration of the Regular Guests Club Kitzbühel
From 2.00 pm | Clubhouse, Kitzbühel-Schwarzsee-Reith Golf Course
50 years of the Regular Guests Club – an anniversary that will remain in our memories for a long time to come. Join us in celebrating this special milestone of your loyalty and our shared love for this region. Enjoy an unforgettable afternoon in a brand-new and special venue with culinary delights, refreshing drinks and a varied programme of events to ensure the best in entertainment. We look forward to a convivial time and shared memories.
2.00 pm | General Meeting with election of the Executive Committee
2.30 pm | Anniversary celebration at the Kitzbühel-Schwarzsee-Reith Golf Clubhouse
Please note: Participation in the 50th Anniversary Celebration of the Regular Guests Club Kitzbühel is exclusively reserved for invited guests.
Excursion to the bogs at Schwarzsee
10:00 am | Meeting point: Alpenhotel (Seebichlweg 37a)
An interesting excursion exploring the highly specialised flora of the Schwarzsee moors awaits you. Together with conservation area manager Alexander Huber, we will take a look at typical moorland plants, their unique adaptations and the ecological significance of this valuable and sensitive habitat.
To register for the excursion, please contact our regular guests’ coordinator, Ms Nicoletta Plumm, at n.plumm@kitzbuehel.com
Kitz Cup – Golf
4.00 pm | Kitzbühel-Schwarzsee-Reith Golf Course
To register for the Kitz Cup, please contact our regular guest coordinator, Ms Nicoletta Plumm, at n.plumm@kitzbuehel.com
Tuesday, 7 July 2026, to Saturday, 11 July 2026
Beaver, Birch, Bather. The Schwarzsee Habitat | Kitzbühel Museum
Wednesday, 8 July 2026, to Sunday, 12 July 2026
Kitzbühel Bike Days – Harley Davidson | Kitzbühel town centre
Thursday, 9 July 2026
PURA VIDA | from 4.00 pm | Kitzbühel town centre
Friday, 10 July 2026
Open-air concert by the Kitzbühel Town Band | 8.00 pm | Hotel Rasmushof, Kitzbühel
Friday, 10 July 2026, to Sunday, 12 July 2026
Wanderbird Trophy Kitzbühel
Saturday, 11 July 2026
Kitzbühel Gourmet Market | 8.00 am to 2.00 pm | Kitzbühel town centre
Sunday, 12 July 2026
Kitzbüheler Horn Summit Breakfast | 4.30 am | Kitzbüheler Horn – please book the day before
Sunday, 12 July 2026
Horn Summit Concert by the Kitzbühel Town Band | Kitzbüheler Horn
Sunday, 12 July 2026
Generali Open Ladies Kitzbühel | 11:00 am | Kitzbühel Tennis Stadium
Women’s Qualifying Round
50th Anniversary of the Club Kitzbühel Regulars’ Club
We look back on the 50th anniversary of the Regular Guests Club Kitzbühel, which took place from 10 to 12 July 2026, when more than 150 Kitzbühel ambassadors from over ten countries came to Kitzbühel to celebrate their connection to the region.
In glorious summer weather, the anniversary weekend began on Friday with a guided walk through the town. This was followed by a special surprise in Legendenpark: the new Regular Guests Club badge of honour, created by Kitzbühel-based metal artist Heinz Sohler, was ceremonially unveiled and blessed by the parish priest, Mag. Michael Struzynski. Cool drinks from the well-known English pub, The Londoner, and musical accompaniment by Barbara O. created the perfect atmosphere. The traditional open-air concert by the Kitzbühel Town Band provided a lively finale.
Saturday was entirely devoted to the anniversary celebrations at the newly refurbished clubhouse at the Kitzbühel-Schwarzsee-Reith golf course. Following the election of the executive committee, guests enjoyed a barbecue buffet featuring international delicacies, accompanied by a varied programme of entertainment. A roulette table from Casino Kitzbühel, a photo booth and an airbrush tattoo station featuring motifs such as the famous Walde chamois and a specially designed anniversary logo for the Regular Guests Club Kitzbühel ensured a great atmosphere for young and old alike. Another highlight was the auction of a work of art by the artist Max Mavior, which found a new owner in Burgenland following the exciting raffle. DJane Isi Schaesberg provided the musical entertainment for the evening, creating a lively atmosphere on the dance floor with her music.
On Sunday, the anniversary weekend drew to a close at Schwarzsee. During an exclusive guided tour led by nature reserve warden Alexander Huber, participants gained fascinating insights into the unique flora of the moorland landscape. The sporting highlight was a 9-hole golf tournament at the Kitzbühel-Schwarzsee-Reith golf course, where golf-loving regular guests demonstrated their skills.
Kitzbühel Tourism would like to extend its warmest thanks to all the guests who celebrated this special anniversary together. For five decades, the Regular Guests Club Kitzbühel has thrived thanks to people bound together by their loyalty, enthusiasm and friendship. They are the heart of this unique club – and the best ambassadors for our destination.
Our members are united across national borders by their love for the beautiful mountains of Kitzbühel and the hospitality of its people. As an international tourism hotspot, Kitzbühel offers something for everyone, no matter the season.
Kitzbühel brings people together
We, the people of Kitzbühel, are proud that guests from all over the world spend their vacations in our region and enjoy this beautiful area for leisure and relaxation.
Many of them have formed a very special bond with the town and its residents. That is why Kitzbühel fans are drawn back to their favorite place every year. The tourism pioneers of Kitzbühel recognized this many decades ago and founded the 1st International Regular Guests Club.
Once a year, Kitzbühel Tourism invites the members—our valued Kitzbühel ambassadors—to the Regular Guests’ Gathering, an unforgettable event for like-minded people.
Would you like to become a member?
Nicoletta Plumm, our regular guest coordinator, looks forward to hearing from you so that she can personally pin the Kitzbühel Loyalty Pin on you once you have registered.
Please send an email with details of your previous stays directly to n.plumm@kitzbuehel.com or call us at +43 664 1489268.
We look forward to welcoming you to the large community of the Regular Guests Club!
FAQ
The Club Kitzbühel, a club for regular guests, has been in existence since 1976 and is dedicated to the region’s loyal visitors. Approximately 10.000 members from over 40 countries worldwide are united by their long-standing connection to Kitzbühel.
After 10 stays in the Kitzbühel region, you can become a member of the Regular Guests Club. The 10 stays can be spread out over several years. A maximum of two stays per year count toward membership, which is why admission to the Regular Guests Club is possible after five years at the earliest.
To register for the guest tribute, please contact your host or reach out directly to Nicoletta Plumm at Kitzbühel Tourism (email: n.plumm@kitzbuehel.com; phone: +43 664 1489268). Guest tributes are available year-round and take place weekly.
As part of our guest recognition program, you will receive an honorary pin (bronze, silver, gold, or gold-diamond), a VIP Club card, and a commemorative gift, depending on the number of stays you have made.
With the VIP Card, you can enjoy benefits such as discounts at the KitzShop, on the round-trip ride on the Bichlalm chairlift, and at select events.
Yes, once a year, Kitzbühel Tourism invites all members to a get-together for regular guests in Kitzbühel.
Your contact person at Kitzbühel Tourism is Nicoletta Plumm. She looks forward to hearing from you by email or phone:
Nicoletta Plumm | n.plumm@kitzbuehel.com | +43 5356 66660-15 or +43 664 1489268
Yes, from July 10 to 12, 2026, Kitzbühel will celebrate the 50th anniversary of the Stammgäste Club with a special programme for club members.