From 19th to 26th of July 2025, Kitzbühel will once again be firmly in the hands of the world's best tennis players and their fans when the ATP World Tour makes its guest appearance in the Gamsstadt at the 80th Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments. But a look away from the courts is also worthwhile. In 2024, there will once again be a lot going on at the Kitzbühel Tennis Club. On Kids Day, Monday everything will be under the sign of young tennis players. On this day, all children up to 14 years of age will have free admission in category B to the Generali Open Kitzbühel. In addition to world-class tennis on the center court, the kids have the opportunity to participate in a great tennis activity program throughout the day.

This year not only the stars of the ATP Tour get a stage: With the U14 competition Next Up in Kitzbühel, Austria's biggest clay court tournament also offers a glimpse into the future of international tennis. All female tennis fans should make a special note of Tuesday. During the Ladies Day, the ladies will once again be the center of attention at the Kitzbühel Tennis Club.

e-ticket easy online purchase

Buy ticket now

Day ticket or Champions, Final, Midweek packages in different categories

Philosophy

Hard-fought rallies, spectacular points and emotional triumphs. In 2025 too, the Generali Open in Kitzbühel promises to be an extra special sporting event. This traditional tournament has in the last few years succeeded in promoting tennis euphoria, which has re-awakened in Austria over the past few years, and thanks to its special ambience has blossomed to become a fixed point in the calendar of many world class players.

History

The Kitzbühel tournament has, since its return to the ATP tour in 2011, become a big draw for players and spectators alike. It is the combination of world-class tennis, unique, special ambience and a backdrop which is one-of-a-kind that draws fans and players to the town every year.

Once again this year, big names from the tennis scene will face each other on Kitzbühel's sand and provide matches worth watching. Over 50,000 spectators made the pilgrimage to the stadium in 2019 at Kapserfeld, to experience Dominic Thiem, Philipp Kohlschreiber, Jürgen Melzer and co. in action.

Kitzbüheler Advent

The highlight of the festive season is the atmospheric magical Christmas market - experience the fairytale in Kitzbühel's historic city centre.

New Year’s Eve

Start the New Year 2025 with Kitzbühel. We have a fascinating party programme around New Year's Eve.

[Translate to EN:] Snow Polo Spieler a, Pferd im Schnee

Snow Polo World Cup

The world's most prestigious winter polo tournament. Enjoy the exciting games in front of the magnificent backdrop of the Wilder Kaiser.

[Translate to EN:] Hahnenkamm im Schnee Zuschauer beim Rennen

Hahnenkamm races

The world's best skiers contest the legendary Streif downhill in Kitzbühel. Find all information about the programme and tickets here.

Vertical up Kitzbühel

The goal of Vertical Up is to conquer the original Streif course with 3.312 km and 860 vertical meters as fast as possible.

Kitzbühel Spring Games

March & April 2024 | The event series that combines the joy of sport and action with a party atmosphere: mogul skiing, wedelling, water slide contest, ski & golf tournament with DJ sets and drinks.

Sound Escape

Discover the first Boutique Festival Kitzbühel, presented by Kitzbühel Tourismus and its unique businesses both on the mountain and in the valley. Experience this incomparable event, which begins on Saturday, 30th March with a spectacular kick-off on the mountain. Immerse yourself in an unforgettable festival experience in Kitzbühel!

Easter in Kitzbühel

March 22. - April 07. 2024 | Experience festive spring vibes in Kitzbühel - Easter festival in the historic city center - Easter market with regional products - Easter brunch offers - Children's art workshops

[Translate to EN:] Ein weißes Auto vor der Kulisse der Berglandschaft des Wilden Kaisers

Kitzbüheler Alpenrallye

Three days, 600 kilometres, breathtaking panoramic views and rounded off with a high-quality experience: the Alpine Rally brings together fans of iconic classics, youngtimers and exotic vehicles.

AI Summit Kitzbühel

Microsoft and many more companies shaping the future will gather in Kitzbühel in June 2025 for the exclusive event at the Grand Tirolia Kitzbühel. Attendees can expect exciting talks on AI and Transformation as well as networking, workshops, gourmet lunch and an exclusive afterparty.

Red Bull X Alps

June 2025 | The toughest adventure race in the world - 1,223 km on foot or with a paraglider across the Alps - starts this year in Kitzbühel. 34 athletes will cover 150km daily across 5 countries.

[Translate to EN:] Florian Silbereisen und Romina Powers auf der Bühne mit Al Bano

Schlagerbooom

The open air highlight in Kitzbühel. Popular hits to party and sing along to. Florian Silbereisen, Andreas Gabalier and 15+ other mega stars will entertain you on this evening.

[Translate to EN:] Schwarzsee im Sommer Bergsee Triathlon

Kitzbühel Triathlon

Around the Schwarzsee, swimmers, runners and cyclists meet to compete in the annual Kitzbühel Triathlon.

Golf Festival Kitzbühel

Golf, culinary delights and exquisite wine tastings unite in Kitzbühel. The highlight: Golf the Streif Contest. The goal is to conquer the world's most difficult downhill course with a golf club over 800 meters in altitude with 12 holes.

[Translate to EN:] Menschen genießen klassische Musik im Sommer

Kitzbühel Klassik

Kitzbühel enables up-and-coming opera stars to give atmospheric concerts at breathtaking top locations, which are experienced even more intensely through the wonderful singing.

Classics in the Alps

The great open-air concert by opera star Elina Garanča & Symphonieorchester der Volksoper Wien. Enjoy the mix of classical opera arias and well-known international songs in a unique mountain setting.

Kitzbüheler Fair

Prestigious traditional festival in the city center, hosted by Stadtmusik Kitzbühel, with music, regional food and a fun atmosphere. Recommended dresscode: Dirndl dresses and Lederhosen pants.

Kitzbühel music festival

Year after year, the Kitzbühel Music Festival presents itself as a unique outdoor event with a brilliant live music show.

[Translate to EN:] Mann spielt mit Gitarre

Wochenteiler Kitzbühel

On Wednesday evenings from the 10th of July to the 28th of August, experience Wochenteiler in Kitzbühel, with bands playing on the stage and other events taking place.

Pura Vida Kitzbühel

Pure joy in Kitzbühel: PURA VIDA spoils you every Thursday with cultural and culinary events: drinking spritzers on sunny terraces, enjoying yoga in the park, taking part in workshops and much more in the center of Kitzbühel.

Summer Theater Kitzbühel

The Kitzbühel Summer Theater is one of the cultural highlights of every summer season. The extraordinary open-air stage and exciting performances make for special theater evenings.