Timeless Passion

Car Icons and Rarities in the Heart of the Alps

Kitzbühel is the "sports capital" of the Alps. This is where elegance and sport, international flair and down-to-earthness meet. In summer, Kitzbühel is the place to be at the Kitzbühel Alpine Rallye from 4 to 7 June 2025.

The participants will tackle around 600 kilometres on picturesque mountain routes - sporty (Sport Plus, Sport) or relaxed (Classic Trophy) and Exotic, depending on their requirements. A cross-section of the most beautiful classic cars from pre- and post-war times, including rarities from many major brands such as Bentley, Bugatti, Lamborghini, Porsche, Ferrari, Jaguar, Mercedes-Benz, Aston Martin and Rolls Royce, are represented at the Alpine Rallye every year.

Picture Copyright (c) Alexander Scheuber

FOLLOW Kitzbüheler Alpenrallye ON INSTAGRAM

Please send your participant request directly to

Phone: +43 5356 73160

Mail: rallye@alpenrallye.at

Registration for the 38th Alpine Rallye Kitzbühel is possible here.
The number of participants is limited.

New Year’s Eve

Start the New Year 2025 with Kitzbühel. We have a fascinating party programme around New Year's Eve.

[Translate to EN:] Snow Polo Spieler a, Pferd im Schnee

Snow Polo World Cup

The world's most prestigious winter polo tournament. Enjoy the exciting games in front of the magnificent backdrop of the Wilder Kaiser.

[Translate to EN:] Hahnenkamm im Schnee Zuschauer beim Rennen

Hahnenkamm races

The world's best skiers contest the legendary Streif downhill in Kitzbühel. Find all information about the programme and tickets here.

Vertical up Kitzbühel

The goal of Vertical Up is to conquer the original Streif course with 3.312 km and 860 vertical meters as fast as possible.

Sound Escape

Discover the first Boutique Festival Kitzbühel, presented by Kitzbühel Tourismus and its unique businesses both on the mountain and in the valley. Experience this incomparable event, which begins on Saturday, 30th March with a spectacular kick-off on the mountain. Immerse yourself in an unforgettable festival experience in Kitzbühel!

Kitzbühel Spring Games

March & April 2024 | The event series that combines the joy of sport and action with a party atmosphere: mogul skiing, wedelling, water slide contest, ski & golf tournament with DJ sets and drinks.

Easter in Kitzbühel

March 22. - April 07. 2024 | Experience festive spring vibes in Kitzbühel - Easter festival in the historic city center - Easter market with regional products - Easter brunch offers - Children's art workshops

AI Summit Kitzbühel

Microsoft and many more companies shaping the future will gather in Kitzbühel in June 2025 for the exclusive event at the Grand Tirolia Kitzbühel. Attendees can expect exciting talks on AI and Transformation as well as networking, workshops, gourmet lunch and an exclusive afterparty.

Red Bull X Alps

June 2025 | The toughest adventure race in the world - 1,223 km on foot or with a paraglider across the Alps - starts this year in Kitzbühel. 34 athletes will cover 150km daily across 5 countries.

[Translate to EN:] Florian Silbereisen und Romina Powers auf der Bühne mit Al Bano

Schlagerbooom

The open air highlight in Kitzbühel. Popular hits to party and sing along to. Florian Silbereisen, Andreas Gabalier and 15+ other mega stars will entertain you on this evening.

Golf Festival Kitzbühel

Golf, culinary delights and exquisite wine tastings unite in Kitzbühel. The highlight: Golf the Streif Contest. The goal is to conquer the world's most difficult downhill course with a golf club over 800 meters in altitude with 12 holes.

[Translate to EN:] Schwarzsee im Sommer Bergsee Triathlon

Kitzbühel Triathlon

Around the Schwarzsee, swimmers, runners and cyclists meet to compete in the annual Kitzbühel Triathlon.

[Translate to EN:] Menschen genießen klassische Musik im Sommer

Kitzbühel Klassik

Kitzbühel enables up-and-coming opera stars to give atmospheric concerts at breathtaking top locations, which are experienced even more intensely through the wonderful singing.

Classics in the Alps

The great open-air concert by opera star Elina Garanča & Symphonieorchester der Volksoper Wien. Enjoy the mix of classical opera arias and well-known international songs in a unique mountain setting.

Generali Open Kitzbühel

Kitzbühel welcomes the world's best tennis players when the ATP World Tour hosts the Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments.

Kitzbüheler Fair

Prestigious traditional festival in the city center, hosted by Stadtmusik Kitzbühel, with music, regional food and a fun atmosphere. Recommended dresscode: Dirndl dresses and Lederhosen pants.

Kitzbühel music festival

Year after year, the Kitzbühel Music Festival presents itself as a unique outdoor event with a brilliant live music show.

[Translate to EN:] Mann spielt mit Gitarre

Wochenteiler Kitzbühel

On Wednesday evenings from the 10th of July to the 28th of August, experience Wochenteiler in Kitzbühel, with bands playing on the stage and other events taking place.

Pura Vida Kitzbühel

Pure joy in Kitzbühel: PURA VIDA spoils you every Thursday with cultural and culinary events: drinking spritzers on sunny terraces, enjoying yoga in the park, taking part in workshops and much more in the center of Kitzbühel.

Summer Theater Kitzbühel

The Kitzbühel Summer Theater is one of the cultural highlights of every summer season. The extraordinary open-air stage and exciting performances make for special theater evenings.