In August 2026, Kitzbühel’s music association, the “Stadtmusik Kitzbühel”, is hosting its traditional “Jahrmarkt” festival in the town centre for the impressive 100th time. With brass bands and music groups, bars and stalls, galleries and many other attractions, the event fills the town with life and puts a smile on everyone’s face. Year after year, this big summer festival held on the first Saturday in August attracts a multitude of locals and guests from all over the world to our mountain paradise.

Numerous music groups get the party started with performances in many locations throughout the town. The streets are not only lined with stalls run by local landlords and traditional clubs and associations but also shooting galleries and many other attractions for the entire family.

At this year’s event, visitors from and around Kitzbühel can yet again take advantage of the special shuttle service, with free buses that provide quick and safe transport to and from the festival.

The festival kicks off at 4.00 pm and takes place at all weather conditions.

When does the fair take place?

The fair takes place on Saturday, 1 August 2026 at 4:00 pm.

How long does the fair last?

There’s a "free night" – meaning no official closing time. Most stalls close between midnight and 3:00 am.

How much is the entrance fee?

EUR 15 per person – payable at the three main entrances.

In advance: EUR 13 per person via online presale at www.stadtmusikkitzbuehel.at.
Presale ends on 01 August at 12:00 pm (noon).

Where does the entrance fee go?

The proceeds help cover the costs of 11 music groups, stages, security, infrastructure, and overall event organization.

Do children have to pay admission?

Children up to 15 years get in for free and do not receive an entry wristband.

Until 7:00 pm, children accompanied by their parents also receive a voucher for a free ice cream.

Can I leave and re-enter the festival grounds with the wristband?

Yes, but only if the wristband is properly fastened.

Is there an ATM nearby?

Yes – Raiffeisenbank, Sparkasse, BTV, and Volksbank all have locations within the festival grounds.

I just want to go to the casino – do I need a ticket?

Yes, you’ll need to pay the regular entrance fee and will receive a wristband.

At the casino, you can enjoy a special fair offer:
Welcome chips worth EUR 30 for only EUR 20.

How do I get to the fair?

Take the train to Kitzbühel Hahnenkamm, the free shuttle bus (see next question), or come by car (paid parking available).

Is there a shuttle bus?

Yes! Free shuttle buses run to and from Jochberg, St. Johann, Kirchberg, Aschau, and Reith.

The current bus schedule is available at www.stadtmusikkitzbuehel.at.

Is there a dress code?

No, but traditional attire is very welcome!

Can I bring my dog?

No. For the well-being of animals, dogs are not allowed on the festival grounds.

How does the cup deposit work?

At the festival grounds, a EUR 2 deposit is charged for reusable cups at all beverage stands.

Cups can be returned to any stand during the event for a refund.

Who organizes and hosts the fair?

The fair is organized and hosted by Stadtmusik Kitzbühel.

[Translate to EN:] Mann spielt mit Gitarre

Wochenteiler Kitzbühel

On Wednesday evenings from the 09 July to 27. August, experience Wochenteiler in Kitzbühel, with bands playing on the stage and other events taking place.

Pura Vida Kitzbühel

Pure joy in Kitzbühel: PURA VIDA spoils you every Thursday with cultural and culinary events: drinking spritzers on sunny terraces, enjoying yoga in the park, taking part in workshops and much more in the center of Kitzbühel.

Generali Open Kitzbühel

Kitzbühel welcomes the world's best tennis players when the ATP World Tour hosts the Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments.

Kitzbühel music festival

Year after year, the Kitzbühel Music Festival presents itself as a unique outdoor event with a brilliant live music show.

[Translate to EN:] Beachvolleyball Staatsmeisterschaften

KitzBeach

For the first time in Kitzbühel 5 to 7 September 2025: KitzBeach - the Beach Volleyball Championships featuring top teams, inclusion & parties set against a stunning alpine backdrop. Get your tickets now!

DP World Tour

For the first time in Kitzbühel: Europe’s most prestigious golf tournament is coming to Kitzbühel in 2026.

Highlander

The international hiking experience HIGHLANDER - Adventure of a Lifetime will take place in Kitzbühel from 19 to 23 August 2025.

[Translate to EN:] Public Viewin mit großem Screen mit Bergen im Hintergrund

Film Festival Kitzbühel

Discover the great open-air at the Kitzbüheler Horn, the drive-in cinema and experience famous actors up close in Kitzbühel.

[Translate to EN:] Ein Pärchen im Kaffeehaus im Sommer

KITZ Kulinarik

Restaurateurs from the region invite you to the tasting of the local culinary delights in the Kitzbühel city center.

Kitzbüheler Cycling Marathon

With 216 kilometers and 4600 meters of altitude, the Kitzbühel Cycling Marathon is a challenge for every cyclist.

[Translate to EN:] Schwarzsee im Sommer Bergsee Triathlon

Kitzbühel Triathlon

Around the Schwarzsee, swimmers, runners and cyclists meet to compete in the annual Kitzbühel Triathlon.

[Translate to EN:] Ein Koch am Stand während eines Kulinarik Festivals

KITZ Kulinarik x Piedmont

Delicacies from Piedmont meet regional taste experiences at 20 stands in Kitzbühel's city centre & in numerous restaurants in the region.

Kitzbüheler Advent

The highlight of the festive season is the atmospheric magical Christmas market - experience the fairytale in Kitzbühel's historic city centre.

New Year’s Eve

Start the New Year 2026 with Kitzbühel. We have a fascinating party programme around New Year's Eve.

[Translate to EN:] Snow Polo Spieler a, Pferd im Schnee

Snow Polo World Cup

The world's most prestigious winter polo tournament. Enjoy the exciting games in front of the magnificent backdrop of the Wilder Kaiser.

[Translate to EN:] Hahnenkamm im Schnee Zuschauer beim Rennen

Hahnenkamm races

The world's best skiers contest the legendary Streif downhill in Kitzbühel. Find all information about the programme and tickets here.

Vertical up Kitzbühel

The goal of Vertical Up is to conquer the original Streif course with 3.312 km and 860 vertical meters as fast as possible.

Kitzbühel Spring Games

March & April 2026 | The event series that combines the joy of sport and action with a party atmosphere: mogul skiing, wedelling, water slide contest, ski & golf tournament with DJ sets and drinks.

Sound Escape

Experience this incomparable event, which begins on Friday, the 29 March with a spectacular kick-off on the mountain. Immerse yourself in an unforgettable festival experience in Kitzbühel!

Easter in Kitzbühel

Experience festive spring vibes in Kitzbühel - Easter festival in the historic city center - Easter market with regional products - Easter brunch offers - Children's art workshops

Summits in Kitzbühel

Kitzbühel hosts international summits where leaders from business, science & culture gather to discuss future trends, innovation, and global developments.

[Translate to EN:] Florian Silbereisen und Romina Powers auf der Bühne mit Al Bano

Schlagerbooom

The open air highlight in Kitzbühel. Popular hits to party and sing along to. Florian Silbereisen, Andreas Gabalier and 15+ other mega stars will entertain you on this evening.

Golf Festival Kitzbühel

Golf, culinary delights and exquisite wine tastings unite in Kitzbühel. The highlight: Golf the Streif Contest. The goal is to conquer the world's most difficult downhill course with a golf club over 800 meters in altitude with 12 holes.

Arrive

Book now

Cuisine

CONTACT

Do you have any questions?

The team of Kitzbühel Tourismus is happy to assist you!

ON SITE
Hinterstadt 18 | 6370 Kitzbühel

TELEPHONE
0043 5356 66660

E-MAIL
info@kitzbuehel.com

Opening hours

Monday till Friday : 9.00 am to 5.00 pm
Saturday 9.00 am to 2.00 pm

Special opening hours – Service Centre
Assumption Day, 15 August: 9:00 AM – 5:00 PM

Share this page

The 100th “Jahrmarkt” of the Stadtmusik Kitzbühel

Traditional Music, Austrian's National Clothing and Delicious Food

Top Musical Entertainment

Frequently Asked Questions

FAQ

You might also be interested in