Experience the pure sensation of alpine lifestyle. We’re transforming Kitzbüheler summer evenings into something special. Throughout July and August, embrace the third successful year of PURA VIDA KITZBÜHEL. Every Thursday, you can indulge in a feast for the senses, featuring creative cultural performers and exquisite culinary offerings. Tyrol’s culture—a blend of traditional values with an openness to progressive ideas—is vividly reflected in our vibrant town event. The whole community comes together in celebration of our 'joie de vivre' for Alpine Lifestyle.

Our Pura Vida partners love to host and embrace the simple pleasures of life, inviting you to join in the Kitzbühel spirit. Start your evening with a relaxing stroll in the historic inner town or participate in one of the calming park-yoga sessions, then savor the music and artists accompanied by PURA VIDA summer cocktails and gourmet treats. A dynamic and colorful children’s program ensures that our youngest guests are part of this special journey.