Experience the pure sensation of Alpine Lifestyle. We’re transforming Kitzbüheler summer evenings into something special. Throughout July and August, embrace the third successful year of PURA VIDA KITZBÜHEL. Every Thursday, you can indulge in a feast for the senses, featuring creative cultural performers and exquisite culinary offerings. Tyrol’s culture—a blend of traditional values with an openness to progressive ideas—is vividly reflected in our vibrant town event. The whole community comes together in celebration of our 'joie de vivre' for Alpine Lifestyle.

Our Pura Vida partners love to host and embrace the simple pleasures of life, inviting you to join in the Kitzbühel spirit. Start your evening with a relaxing stroll in the historic inner town or participate in one of the calming park-yoga sessions, then savor the music and artists accompanied by PURA VIDA summer cocktails and gourmet treats. A dynamic and colorful children’s program ensures that our youngest guests are part of this special journey.

PURA VIDA

Yoga in the Park

Immerse yourself in the refreshing mountain air, rejuvenate your spirit, and find your inner peace. Whether ticked away in the city or out in the countryside, practicing yoga in nature is always an extraordinary experience. Unwind on the lush grass during a warm summer evening, as the day’s hustle fades into the background, allowing you to focus on what’s truly important. Join us for a yoga session every Thursday from 5:30 p.m. to 6:30 p.m. with OM&CO and Sivananda at the Kitzbühel Stadtpark. Should the weather not cooperate, we'll meet at the Museum Kitzbühel.

No need to sign up or have any prior experience. If you have a yoga mat, bring it along; if not, we’ll happily provide one for you.

Namaste!

Kids' Program

Even the little ones can savor life at PURA VIDA in Kitzbühel and fully enjoy our vibrant children's program. Giant soap bubbles, balloon animals, and clowns bring wonder to children’s eyes, making each evening truly magical. The games festival is a dazzling sensory explosion, giving children the freedom to create their own worlds.

Every Thursday from 4.00 p.m., the courtyard of St. Catherine's Church is transformed into a colorful children's paradise with a bouncy castle. Fabian Dankl shows off his bike tricks and the Kitzbühel clubs are also represented in the historic town center and provide varied action with climbing towers, goal wall shooting and ice hockey in the town.

Kitzbühel Community Clubs

Kitzbühel's clubs invite guests and locals to join in the activities and enjoy warm summer evenings in the town centre.

:: 04.07. Kitzgolfakademie | Can you putt the ball accurately into the hole? Test yourself on the putting green.
:: 11.07. 360°FlowTrail | Bike course
:: 18.07. Alpenverein | Test your climbing skills.
:: 25.07. Kitzbüheler Tennis Club | Have fun on the mini courts.
:: 01.08. 360°FlowTrail | Mountainbike skill area.
:: 08.08. Curling Kitzbühel | Ever tried curling?
:: 15.08. Die Adler Ice Hockey | Ice hockey in summer?
:: 22.08. FC Eurotours Kitzbühel | Football Penalty Shoot Out
:: 29.08. Info to follow

Mountainbike Skills mit Trial Athlet Fabian Dankl.

Music

:: Joe Carpenter Trio: Rock, Pop, Country, and Blues.

:: Brennholz: Folk, Gypsy Jazz and 50's Music.

:: Tyrol Music Projekt: Swing, Tango, Musette Waltzes, Austrian Folk Music, Folk Dancing.

:: Chevy 57: English and American Dance Party Music.

:: B&G's: Wide-ranging musical tones.

:: Gabriele Ricci: Broad repertoire.

:: Panther Session: Pop-Rock and more

:: Dave Wildheart: Acoustic folk with influences from rock, pop, metal, and country music.

:: Tom Daubek: Versatile, soulful love songs, and the most moving tunes.

:: Christoph Steinbach: Boogie.

:: JM History: Rock, Pop

:: Kinky Slinky: 60s, Rock, Pop

:: Hand auf's Herz: A versatile repertoire of Austrian, German, and international songs

:: Boogie Kathi & Armin: Boogie-Woogie, Rock'n'Roll, Oldies, and Blues

:: The Acoustic Band: Old, soulful songs, German-language songs

:: Folterbauer Ratz Paniagua Kalev Wait: A bit of everything

:: The LaRossa's: 20s and 30s Broadway classics, French chansons, tango, boleros, waltzes, and old hits

:: VZI: Live music with a looper

:: MMC: Full sound, funky grooves, dancing vibes and playfulness with humor

:: 4- Klang: Traditional folk music

:: Gut Laune Brass: funky grooves, dancing vibes and playfulness with humor

:: 69 in the shade: Rock'n Roll, Music from the 50s, 60s and 70s

What Equipment do I Need for Yoga in the Park?

For yoga, you will need your own mat (there are only up to 10 mats available to borrow on site) and comfortable, stretchy clothing.

Are the Activities Free of Charge?

Yes, all activities, sports lessons and the music programs within the PURA VIDA event are free of charge.

Will the Program Take Place Even in Unfavourable Weather?

Yes, in which case activities such as yoga will take place at the Kitzbühel Museum. In case of bad weather, it is recommended to be at the museum 10-15 minutes before the start of the event, as the premises only allow a limited number of participants.

Where Exactly do the Concerts Take Place?

The bands always play in or close to the town center (Vorderstadt, Sparkassenplatz and Hinterstadt).

What Kind of Children's Program is Offered?

Face painting for children, balloon animal making, bubble blowing, fishing in the fountain and street art performances (throughout the inner town & Sparkassenplatz).

What Activities are Offer?

Here's what awaits you: curling by the Curling Club, a climbing tower from the Mountain Rescure Team, a putting green set up by the Kitzgolf Academy, and a penalty shootout by FC Eurotours Kitzbühel.

[Translate to EN:] Ein Koch am Stand während eines Kulinarik Festivals

KITZ Kulinarik x Piedmont

Delicacies from Piedmont meet regional taste experiences at 20 stands in Kitzbühel's city centre & in numerous restaurants in the region.

Kitzbüheler Advent

The highlight of the festive season is the atmospheric magical Christmas market - experience the fairytale in Kitzbühel's historic city centre.

New Year’s Eve

Start the New Year 2025 with Kitzbühel. We have a fascinating party programme around New Year's Eve.

[Translate to EN:] Snow Polo Spieler a, Pferd im Schnee

Snow Polo World Cup

The world's most prestigious winter polo tournament. Enjoy the exciting games in front of the magnificent backdrop of the Wilder Kaiser.

[Translate to EN:] Hahnenkamm im Schnee Zuschauer beim Rennen

Hahnenkamm races

The world's best skiers contest the legendary Streif downhill in Kitzbühel. Find all information about the programme and tickets here.

Red Bull X Alps

June 2025 | The toughest adventure race in the world - 1,223 km on foot or with a paraglider across the Alps - starts this year in Kitzbühel. 34 athletes will cover 150km daily across 5 countries.

Vertical up Kitzbühel

The goal of Vertical Up is to conquer the original Streif course with 3.312 km and 860 vertical meters as fast as possible.

Kitzbühel Spring Games

March & April 2024 | The event series that combines the joy of sport and action with a party atmosphere: mogul skiing, wedelling, water slide contest, ski & golf tournament with DJ sets and drinks.

Sound Escape

Discover the first Boutique Festival Kitzbühel, presented by Kitzbühel Tourismus and its unique businesses both on the mountain and in the valley. Experience this incomparable event, which begins on Saturday, 30th March with a spectacular kick-off on the mountain. Immerse yourself in an unforgettable festival experience in Kitzbühel!

Easter in Kitzbühel

March 22. - April 07. 2024 | Experience festive spring vibes in Kitzbühel - Easter festival in the historic city center - Easter market with regional products - Easter brunch offers - Children's art workshops

[Translate to EN:] Ein weißes Auto vor der Kulisse der Berglandschaft des Wilden Kaisers

Kitzbüheler Alpenrallye

Three days, 600 kilometres, breathtaking panoramic views and rounded off with a high-quality experience: the Alpine Rally brings together fans of iconic classics, youngtimers and exotic vehicles.

[Translate to EN:] Florian Silbereisen und Romina Powers auf der Bühne mit Al Bano

Schlagerbooom

The open air highlight in Kitzbühel. Popular hits to party and sing along to. Florian Silbereisen, Andreas Gabalier and 15+ other mega stars will entertain you on this evening.

[Translate to EN:] Schwarzsee im Sommer Bergsee Triathlon

Kitzbühel Triathlon

Around the Schwarzsee, swimmers, runners and cyclists meet to compete in the annual Kitzbühel Triathlon.

Golf Festival Kitzbühel

Golf, culinary delights and exquisite wine tastings unite in Kitzbühel. The highlight: Golf the Streif Contest. The goal is to conquer the world's most difficult downhill course with a golf club over 800 meters in altitude with 12 holes.

[Translate to EN:] Menschen genießen klassische Musik im Sommer

Kitzbühel Klassik

Kitzbühel enables up-and-coming opera stars to give atmospheric concerts at breathtaking top locations, which are experienced even more intensely through the wonderful singing.

Classics in the Alps

The great open-air concert by opera star Elina Garanča & Symphonieorchester der Volksoper Wien. Enjoy the mix of classical opera arias and well-known international songs in a unique mountain setting.

Generali Open Kitzbühel

Kitzbühel welcomes the world's best tennis players when the ATP World Tour hosts the Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments.

Kitzbüheler Fair

Prestigious traditional festival in the city center, hosted by Stadtmusik Kitzbühel, with music, regional food and a fun atmosphere. Recommended dresscode: Dirndl dresses and Lederhosen pants.

Kitzbühel music festival

Year after year, the Kitzbühel Music Festival presents itself as a unique outdoor event with a brilliant live music show.

[Translate to EN:] Mann spielt mit Gitarre

Wochenteiler Kitzbühel

On Wednesday evenings from the 10th of July to the 28th of August, experience Wochenteiler in Kitzbühel, with bands playing on the stage and other events taking place.

Summer Theater Kitzbühel

The Kitzbühel Summer Theater is one of the cultural highlights of every summer season. The extraordinary open-air stage and exciting performances make for special theater evenings.

[Translate to EN:] Public Viewin mit großem Screen mit Bergen im Hintergrund

Film Festival Kitzbühel

Discover the great open-air at the Kitzbüheler Horn, the drive-in cinema and experience famous actors up close in Kitzbühel.

[Translate to EN:] Ein Pärchen im Kaffeehaus im Sommer

KITZ Kulinarik

Restaurateurs from the region invite you to the tasting of the local culinary delights in the Kitzbühel city center.

Kitzbüheler Cycling Marathon

With 216 kilometers and 4600 meters of altitude, the Kitzbühel Cycling Marathon is a challenge for every cyclist.

Arrival

Accomodations

Culinary

CONTACT

Do you have any questions?

The team of Kitzbühel Tourismus is happy to assist you!

ON SITE
Hinterstadt 18 | 6370 Kitzbühel

TELEPHONE
0043 5356 66660

E-MAIL
info@kitzbuehel.com

Opening hours

Monday till Friday : 9:00 am to 5:00 pm
Saturday 9:00 am to 2:00 pm

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Warm Summer Evenings in the Heart of Kitzbühel

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Program 2024