Experience the pure sensation of alpine lifestyle. We’re transforming Kitzbüheler summer evenings into something special. Throughout July and August, embrace the third successful year of PURA VIDA KITZBÜHEL. Every Thursday, you can indulge in a feast for the senses, featuring creative cultural performers and exquisite culinary offerings. Tyrol’s culture—a blend of traditional values with an openness to progressive ideas—is vividly reflected in our vibrant town event. The whole community comes together in celebration of our 'joie de vivre' for Alpine Lifestyle.

Our Pura Vida partners love to host and embrace the simple pleasures of life, inviting you to join in the Kitzbühel spirit. Start your evening with a relaxing stroll in the historic inner town or participate in one of the calming park-yoga sessions, then savor the music and artists accompanied by PURA VIDA summer cocktails and gourmet treats. A dynamic and colorful children’s program ensures that our youngest guests are part of this special journey.

PURA VIDA

PURA VIDA Program – Summer Thursdays in Kitzbühel

Every Thursday | 4:00 pm – 10:00 pm

Thursday, 03 July 2025
4-Klang, Joe Carpenter Trio, The Acoustic Band

Thursday, 10 July 2025
Boogie Woogie, Tobis Roulette, Tyrol Music Project

Thursday, 17 July 2025
Guido Coversongs, Matthias Schneider, The B&Gs
Fabian Dankl – Street Trial Show
🛍️ Night Shopping from 4:00 pm to 9:00 pm with live music,
fashion show, children’s program, and a raffle!

Thursday, 24 July 2025
MMC, Eschenauer Tanzlmusi, The La Rossa’s

Thursday, 31 July 2025
De drei Zuagspitztn, Tom Daubek, Brennholz Music
Söller Plattler

Thursday, 07 August 2025
69 in the Shade, Joe Carpenter Trio, Cookie Jar
Fabian Dankl – Street Trial Show

Thursday, 14 August 2025
Hand aufs Herz, Romedi Madln, The Acoustic Band

Thursday, 21 August 2025
Road Chicks, Summit Cross, Ronny Nash
Line Dance

Thursday, 28 August 2025
Chevy57, MMC, Hand aufs Herz

Weekly Highlights:

Yoga in the Park

Immerse yourself in the refreshing mountain air, rejuvenate your spirit, and find your inner peace. Whether ticked away in the city or out in the countryside, practicing yoga in nature is always an extraordinary experience. Unwind on the lush grass during a warm summer evening, as the day’s hustle fades into the background, allowing you to focus on what’s truly important. Join us for a yoga session with OM&CO and Sivananda at the Kitzbühel Stadtpark.

Starting at 5:30 PM:
OM & CO – 03 July | 17 July | 31 July | 14 August | 28 August
Sivananda – 10 July | 24 July | 07 August | 21 August

No need to sign up or have any prior experience. If you have a yoga mat, bring it along; if not, we’ll happily provide one for you.

Namaste!

Kids' Program

Even the little ones can savor life at PURA VIDA in Kitzbühel and fully enjoy our vibrant children's program. Giant soap bubbles, balloon animals, and clowns bring wonder to children’s eyes, making each evening truly magical. The games festival is a dazzling sensory explosion, giving children the freedom to create their own worlds.

Every Thursday, the city and park transform into a colorful children's paradise with two bouncy castles and much more.
Bike pro Fabian Dankl amazes with his trick-riding skills, while local Kitzbühel clubs bring variety and excitement to the historic town center with a fun and action-packed program.

What Equipment do I Need for Yoga in the Park?

For yoga, you will need your own mat (there are only up to 10 mats available to borrow on site) and comfortable, stretchy clothing.

Are the Activities Free of Charge?

Yes, all activities, sports lessons and the music programs within the PURA VIDA event are free of charge.

Will the Program Take Place Even in Unfavourable Weather?

Yes, in which case activities such as yoga will take place at the Kitzbühel Museum. In case of bad weather, it is recommended to be at the museum 10-15 minutes before the start of the event, as the premises only allow a limited number of participants.

Where Exactly do the Concerts Take Place?

The bands always play in or close to the town center (Vorderstadt, Sparkassenplatz and Hinterstadt).

What Kind of Children's Program is Offered?

Face painting, airbrush artists, bouncy castles, giant soap bubbles, and much more – all throughout the inner town and at the park.

What Activities are Offer?

You can look forward to: curling presented by the Curling Club, a golf simulator, line dancing, goal wall shooting by FC Eurotours Kitzbühel – and much more!