Experience the pure sensation of alpine lifestyle. We’re transforming Kitzbüheler summer evenings into something special. Throughout July and August, embrace the third successful year of PURA VIDA KITZBÜHEL. Every Thursday, you can indulge in a feast for the senses, featuring creative cultural performers and exquisite culinary offerings. Tyrol’s culture—a blend of traditional values with an openness to progressive ideas—is vividly reflected in our vibrant town event. The whole community comes together in celebration of our 'joie de vivre' for Alpine Lifestyle.

Our Pura Vida partners love to host and embrace the simple pleasures of life, inviting you to join in the Kitzbühel spirit. Start your evening with a relaxing stroll in the historic inner town or participate in one of the calming park-yoga sessions, then savor the music and artists accompanied by PURA VIDA summer cocktails and gourmet treats. A dynamic and colorful children’s program ensures that our youngest guests are part of this special journey.

PURA VIDA

Yoga in the Park

Immerse yourself in the refreshing mountain air, rejuvenate your spirit, and find your inner peace. Whether ticked away in the city or out in the countryside, practicing yoga in nature is always an extraordinary experience. Unwind on the lush grass during a warm summer evening, as the day’s hustle fades into the background, allowing you to focus on what’s truly important. Join us for a yoga session with OM&CO and Sivananda at the Kitzbühel Stadtpark (dates will be announced).

No need to sign up or have any prior experience. If you have a yoga mat, bring it along; if not, we’ll happily provide one for you.

Namaste!

Kids' Program

Even the little ones can savor life at PURA VIDA in Kitzbühel and fully enjoy our vibrant children's program. Giant soap bubbles, balloon animals, and clowns bring wonder to children’s eyes, making each evening truly magical. The games festival is a dazzling sensory explosion, giving children the freedom to create their own worlds.

Every Thursday the courtyard of St. Catherine's Church is transformed into a colorful children's paradise with a bouncy castle. Fabian Dankl shows off his bike tricks and the Kitzbühel clubs are also represented in the historic town center and provide varied action with climbing towers, goal wall shooting and ice hockey in the town.

[Translate to EN:] Beachvolleyball Staatsmeisterschaften

Beach Volleyball Championship

For the first time in Kitzbühel: The 2025 Beach Volleyball Championships featuring top teams, inclusion & parties set against a stunning alpine backdrop. Get your tickets now!

Sound Escape

Experience this incomparable event, which begins on Saturday, 30th March with a spectacular kick-off on the mountain. Immerse yourself in an unforgettable festival experience in Kitzbühel!

Kitzbühel Spring Games

March & April 2026 | The event series that combines the joy of sport and action with a party atmosphere: mogul skiing, wedelling, water slide contest, ski & golf tournament with DJ sets and drinks.

Easter in Kitzbühel

Experience festive spring vibes in Kitzbühel - Easter festival in the historic city center - Easter market with regional products - Easter brunch offers - Children's art workshops

[Translate to EN:] Ein weißes Auto vor der Kulisse der Berglandschaft des Wilden Kaisers

Kitzbüheler Alpenrallye

Three days, 600 kilometres, breathtaking panoramic views and rounded off with a high-quality experience: the Alpine Rally brings together fans of iconic classics, youngtimers and exotic vehicles.

Summits in Kitzbühel

Kitzbühel hosts international summits where leaders from business, science & culture gather to discuss future trends, innovation, and global developments.

Red Bull X Alps

June 2025 | The toughest adventure race in the world - 1,223 km on foot or with a paraglider across the Alps - starts this year in Kitzbühel. 34 athletes will cover 150km daily across 5 countries.

[Translate to EN:] Florian Silbereisen und Romina Powers auf der Bühne mit Al Bano

Schlagerbooom

The open air highlight in Kitzbühel. Popular hits to party and sing along to. Florian Silbereisen, Andreas Gabalier and 15+ other mega stars will entertain you on this evening.

Golf Festival Kitzbühel

Golf, culinary delights and exquisite wine tastings unite in Kitzbühel. The highlight: Golf the Streif Contest. The goal is to conquer the world's most difficult downhill course with a golf club over 800 meters in altitude with 12 holes.

[Translate to EN:] Schwarzsee im Sommer Bergsee Triathlon

Kitzbühel Triathlon

Around the Schwarzsee, swimmers, runners and cyclists meet to compete in the annual Kitzbühel Triathlon.

[Translate to EN:] Menschen genießen klassische Musik im Sommer

Kitzbühel Klassik

Kitzbühel enables up-and-coming opera stars to give atmospheric concerts at breathtaking top locations, which are experienced even more intensely through the wonderful singing.

Classics in the Alps

The great open-air concert by opera star Elina Garanča & Symphonieorchester der Volksoper Wien. Enjoy the mix of classical opera arias and well-known international songs in a unique mountain setting.

Generali Open Kitzbühel

Kitzbühel welcomes the world's best tennis players when the ATP World Tour hosts the Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments.

Kitzbüheler Fair

Prestigious traditional festival in the city center, hosted by Stadtmusik Kitzbühel, with music, regional food and a fun atmosphere. Recommended dresscode: Dirndl dresses and Lederhosen pants.

Kitzbühel music festival

Year after year, the Kitzbühel Music Festival presents itself as a unique outdoor event with a brilliant live music show.

[Translate to EN:] Mann spielt mit Gitarre

Wochenteiler Kitzbühel

On Wednesday evenings from the 2 July to the 27 August, experience Wochenteiler in Kitzbühel, with bands playing on the stage and other events taking place.

[Translate to EN:] Public Viewin mit großem Screen mit Bergen im Hintergrund

Film Festival Kitzbühel

Discover the great open-air at the Kitzbüheler Horn, the drive-in cinema and experience famous actors up close in Kitzbühel.

[Translate to EN:] Ein Pärchen im Kaffeehaus im Sommer

KITZ Kulinarik

Restaurateurs from the region invite you to the tasting of the local culinary delights in the Kitzbühel city center.

Kitzbüheler Cycling Marathon

With 216 kilometers and 4600 meters of altitude, the Kitzbühel Cycling Marathon is a challenge for every cyclist.

[Translate to EN:] Ein Koch am Stand während eines Kulinarik Festivals

KITZ Kulinarik x Piedmont

Delicacies from Piedmont meet regional taste experiences at 20 stands in Kitzbühel's city centre & in numerous restaurants in the region.

Kitzbüheler Advent

The highlight of the festive season is the atmospheric magical Christmas market - experience the fairytale in Kitzbühel's historic city centre.

New Year’s Eve

Start the New Year 2026 with Kitzbühel. We have a fascinating party programme around New Year's Eve.

[Translate to EN:] Snow Polo Spieler a, Pferd im Schnee

Snow Polo World Cup

The world's most prestigious winter polo tournament. Enjoy the exciting games in front of the magnificent backdrop of the Wilder Kaiser.

[Translate to EN:] Hahnenkamm im Schnee Zuschauer beim Rennen

Hahnenkamm races

The world's best skiers contest the legendary Streif downhill in Kitzbühel. Find all information about the programme and tickets here.

Vertical up Kitzbühel

The goal of Vertical Up is to conquer the original Streif course with 3.312 km and 860 vertical meters as fast as possible.

Arrival

Accomodations

Culinary

CONTACT

Do you have any questions?

The team of Kitzbühel Tourismus is happy to assist you!

ON SITE
Hinterstadt 18 | 6370 Kitzbühel

TELEPHONE
0043 5356 66660

E-MAIL
info@kitzbuehel.com

Opening hours

Monday till Friday : 9.00 am to 5.00 pm
Saturday 9.00 am to 2.00 pm

Special opening hours – Service Centre
Ascension Day, 29 May: 10:00 AM – 4:00 PM
Pentecost Sunday, 8 June: 10:00 AM – 2:00 PM
Pentecost Monday, 9 June: 10:00 AM – 4:00 PM
Corpus Christi, 19 June: 10:00 AM – 4:00 PM
Assumption Day, 15 August: 9:00 AM – 5:00 PM

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PURA VIDA Kitzbühel

Warm Summer Evenings in the Heart of Kitzbühel

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