Kitzbühel Tourism's marketing activities have received national and international recognition for many years. Most recently, the KITZBÜHEL Magazine, initiated by Kitzbühel Tourism, was honored with the German Brand Award in the Excellent Brands category. The prestigious award is regarded as one of the most significant accolades for brand management and marketing in the German-speaking world and enjoys an outstanding international reputation.
The KITZBÜHEL Magazine
What makes Kitzbühel so special? To answer this question and authentically showcase the destination's diversity, Kitzbühel Tourism launched the KITZBÜHEL Magazine in the 2021/22 winter season. Since then, the high-quality print publication has become an integral part of the destination's brand communication and has continuously evolved. The tenth edition has now been published and is available at Kitzbühel Tourism as well as selected partner businesses.
Published twice a year, the magazine tells inspiring stories about the people, traditions, nature, cuisine, and unique lifestyle of the Kitzbühel region. The editorial content is complemented by event highlights and carefully selected insider tips, offering both visitors and locals fresh perspectives on the legendary alpine destination.
Managing Director Dr. Viktoria Veider-Walser is delighted with the international recognition and shares the achievement with Editor-in-Chief Sascha Reitsma:
"As communication increasingly shifts towards digital channels, premium print publications are becoming even more valuable. Being recognized by such a distinguished jury – in an international competition with 1,676 submissions from 18 countries – is a tremendous achievement for our team. It reinforces our commitment to presenting Kitzbühel through high-quality content that is emotional, authentic, and produced to the highest standards."
German Brand Award
The German Brand Award is one of the leading awards for marketing and brand management in the German-speaking world and is also highly respected internationally. Since its launch ten years ago, it has grown from an industry gathering into a renowned platform celebrating excellence in brand management.
The award recognizes outstanding achievements across all aspects of brand development while providing a platform for exchange, inspiration, and best practices in branding.
Presented by the German Design Council in cooperation with GMK Markenberatung, the award is judged by an independent panel of experts from business, academia, agencies, and consulting. Projects are evaluated according to transparent, professional, and forward-looking criteria. Receiving a German Brand Award is considered a mark of excellence in brand management and ranks among the industry's most respected distinctions.
You can find all information about Kitzbühel as a destination at kitzbuehel.com.