Projects with a regional focus
In Kitzbühel, various projects are being implemented by Kitzbühel Tourism and local stakeholders. These include initiatives in the areas of infrastructure, mobility, and collaboration with regional businesses. The focus is on long-term implementation and the involvement of the local community.
Sustainable Initiatives at Kitzbühel Tourism
Sustainable Crafts
The maintenance team maintains and improves the infrastructure in the four council areas throughout the year. Where possible, they use locally sourced materials and, in appropriate areas, employ alternatives to chemical products.
Drawing on their craftsmanship and knowledge of local conditions, they maintain and improve paths, facilities, and public spaces. They employ both proven techniques and modern methods, tailored to the specific requirements. This ensures that the infrastructure remains functional and adapted to the unique characteristics of the surrounding environment.
Cuisine | A Celebration of Local Flavours
With “Kitz Kulinarik,” Kitzbühel hosted its first event to be certified as a Green Event according to the criteria of Green Events Tirol. As part of the event, regional food products were used, and measures were implemented in the areas of mobility, waste management, and information.
These included, for example, guidance on using eco-friendly transportation, the use of digital menus, and initiatives to reduce waste. The use of locally sourced products is part of these measures.
Reusing Christmas Trees
Fir trees used at events during the Kitzbühel Advent season are not discarded after use but are repurposed. Kitzbühel Tourism coordinates the transfer of the trees to the Aurach Wildlife Park.
There, they serve, among other things, as food for animals such as sheep and ibex. This reuse is an example of how materials from events can be put to additional use.
Community and business initiatives
Kitzbühel Master Craftsmen's Guild: True masters. Authentic art.
About 20 craft businesses from Kitzbühel have joined together to form the “Meistergilde Kitzbühel.” The shared emblem (“guild seal”) serves to highlight the participating businesses and their focus on craftsmanship.
The businesses are active both in providing craftsmanship services and in training apprentices. This creates apprenticeship opportunities in various trades throughout the region and helps pass on specialised craftsmanship knowledge.
The businesses contribute to economic activity in the region, including through local employment and training.
“Unsere Kiste” self-service shop in Kitzbühel
“Unsere Kiste” is a self-service shop in Kitzbühel with 24-hour access. It stocks food and a selection of artisanal products, including local and seasonal goods.
Entry and payment are contactless, using a debit card, credit card or NFC-enabled mobile payment methods. The shop operates without sales staff being permanently present.
How to use the shop:
- Access the shop area using a debit card, credit card or mobile device (NFC)
- Select products in the sales area
- Payment at the till by card or mobile payment method
- Shop independently at any time of the day or night
Here you will find the “Unsere Kiste” self-service shop: Car park in Gries, 6370 Kitzbühel, Tirol
Cooperative Working Groups (ARGEs)
In Kitzbühel, there are various working groups (ARGEs) in which regional stakeholders collaborate to coordinate common issues and projects.
The Bike ARGE is a partnership between KitzSki, Kitzbühel Tourism, and Kirchberg Brixental Tourism. Its goal is to coordinate initiatives related to cycling offerings, infrastructure, and communication in the region.
The Golf ARGE brings together specialised golf businesses and accommodation providers in the Kitzbühel region. The focus is on coordinating offerings for golf guests and jointly marketing existing golf infrastructure.
These partnerships serve to coordinate regional offerings in the areas of cycling and golf tourism.
Local Heroes
As part of the “Local Heroes” project, Kitzbühel Tourism is showcasing people from the region. The project features members of the local community who are active in various fields—such as skilled trades, mountaineering and sports, business, or volunteer work.
The features highlight selected activities and offer personal insights into these individuals’ professional and social lives. The goal is to bring different perspectives from the region to light.
We Ride Kitzbühel Community
We Ride Kitzbühel is a mountain sports community that brings people together through adventure, mindfulness, and camaraderie.
Weekly meetups center around activities like biking, running, skiing, yoga, and swimming—with a focus on healthy, sustainable living.
The group is open to all skill levels and fosters an inclusive, supportive atmosphere.
Check out Instagram for the latest info on tours and events.
DRINKING WATER - Look for the blue drop
In Kitzbühel, around 35 businesses are currently participating in a campaign to provide free drinking water to visitors and locals. Participating locations are marked with a blue sticker in the entrance or window area.
At these locations, visitors can fill their own bottles with drinking water during business hours. The initiative is coordinated by local businesses in collaboration with Kitzbühel Tourism.
Interested businesses can obtain information and the corresponding sticker at the Kitzbühel Tourism Service Center.
FAQ
These are initiatives and measures implemented by local stakeholders that address various areas such as tourism, mobility, and local and infrastructure development.
These include, among other things, tourism offerings, mobility solutions, and initiatives in public spaces and regional development.
They support the region's development in various areas, such as infrastructure, services, and collaboration among local stakeholders.
These include Kitzbühel Tourism, local municipalities, regional businesses, and other partners in the region.
Many of these measures are designed for ongoing implementation and further development.
You will have access to a variety of programs and services in the region.
Yes, in many projects, local stakeholders work together and involve regional businesses.
Information about selected projects is provided through various channels.
Depending on the project, different indicators or project objectives are defined.
Information about attractions and activities in the region is available on kitzbuehel.com.