Toni Sailer - from top athlete to premium brand
Toni Sailer was considered an exceptional talent of his time after winning three gold medals at the 1956 Winter Olympics in Cortina D´Ampezzo. The then 21-year-old had achieved all his sporting goals and became a legend. He earned this title not only through his sporting success but also through his other passions - acting and singing. Almost 50 years later, in 2004, the name Toni Sailer is reinterpreted by the business idea of Hans Taubenberger. The result is an unmistakable premium brand for skiwear that not only revives the name.