The Catch Kitzbühel

Follow @kitzbuehel_tirol on Instagram and keep an eye out on 12 November. We’ll be posting regular updates via Instagram Stories and Reels on the skier’s current or most recent known location in Munich city centre.

Anyone who spots the skier should greet her with the catchphrase “Catch Kitzbühel!” and take a photo or video with her.

Here’s how to get your day ski pass for Kitzbühel:

• Follow @kitzbuehel_tirol on Instagram
• Share the photo or video in your Story or on your feed and tag @kitzbuehel_tirol
• Send @kitzbuehel_tirol a DM with the photo and the word “CATCH”

Posting the content is a mandatory part of taking part. There is no need for additional registration via a website or a prize code.

Important: Your Instagram profile must be set to public so that we can see your post and verify your entry. Both the post with the tag and the DM are mandatory.

The first 100 people to find the skier and who fully meet all the terms and conditions of entry will each receive a ski pass for Kitzbühel.

The order of valid entries will be recorded digitally. A prize draw will also be held amongst these 100 successful entrants to win an overnight stay for two people in Kitzbühel.
 

1. Organiser

The organiser of the prize draw ‘THE CATCH – CATCH KITZBÜHEL’ (hereinafter referred to as ‘the prize draw’) is:

Kitzbühel Tourismus
, Hinterstadt 18
, 6370 Kitzbühel
, Austria

Email: info@kitzbuehel.com
Website: www.kitzbuehel.com

The competition will take place as part of a promotional campaign on 12 November 2026 in Munich.

By taking part in the competition, participants accept the following terms and conditions.

2. Purpose of the competition

As part of the ‘THE CATCH KITZBÜHEL’ campaign, a person dressed as a skier will be moving through various districts of Munich.

The aim of the campaign is to find the skier using clues posted on the Kitzbühel Tourism Instagram account, to approach her and to fulfil the entry requirements described below.

A total of 100 ski passes for Kitzbühel will be awarded.

In addition, one overnight stay for two people in Kitzbühel will be raffled off amongst all successful winners of the ski passes.

Participation is voluntary and free of charge. No purchase of goods or services is required.

3. Entry period and venue

The competition will take place on Thursday, 12 November 2026, from approximately 10:00 to 17:00 in the city of Munich.

The specific locations where the skier will be during the promotion period will be announced or hinted at via the official Instagram account @kitzbuehel_tirol.

There is no entitlement to a specific number of stops, duration of stay or a specific location.

The competition will end as soon as all 100 ski passes have been validly awarded, but no later than 17:00 on 12 November 2026.

Should not all prizes have been awarded by the end of the promotional period, there is no entitlement to a subsequent award.

4. Eligibility

Eligible to enter are individuals who are at least 18 years of age at the time of entry.

A personal Instagram account is required to take part.

The following are excluded from taking part:

• Employees of Kitzbühel Tourismus who are directly involved in the organisation or running of the competition
• Other service providers directly involved in the running of the competition and their staff
• Persons who breach the terms and conditions or attempt to manipulate the competition

Each person may only enter the competition once and may win a maximum of one ski pass.

Participation using false identities or multiple Instagram accounts to circumvent this restriction is not permitted.

Should there be reasonable doubt regarding eligibility to take part, the organiser may request appropriate proof.

5. How to enter

To enter the competition and win one of the 100 ski passes, the following steps must be completed:

Step 1 – Find the skier

The participant must personally find the official THE-CATCH skier at one of the event locations in Munich during the promotion period.

Clues as to her whereabouts will be posted on Instagram via @kitzbuehel_tirol.

Step 2 – Approach the skier

The participant must approach the skier using the catchphrase “Catch Kitzbühel!”.

An encounter outside the active campaign times does not entitle the participant to a prize.

Step 3 – Take a photo or video

The participant must take a photo or video of the encounter with the skier. Both the participant and the skier must look into the camera together (e.g. as a selfie).

The personal rights of other people must be respected.

Simply spotting the skier, calling out to her, or taking a photo or video from a considerable distance does not entitle the participant to a prize.

Step 4 – Post on Instagram

The photo or video must be posted on your own account as an Instagram Story or Instagram post during the promotion period.

The official Instagram account @kitzbuehel_tirol must be clearly visible and correctly tagged.

In addition, the photo or video must be sent via direct message to the official account @kitzbuehel_tirol or by email to info@kitzbuehel.com. 

Step 5 – Provide proof of entry

For public Instagram profiles, proof is provided by the published post or Story.

For private Instagram profiles, proof can be provided on the spot by showing the post on your own smartphone.

It is not necessary to switch to a public profile permanently.

Step 6 – Receive your prize

Once all entry requirements have been successfully verified, the social media team will confirm the prize via direct message and explain the next steps.

Participation is only considered successful once confirmed by the event team.

6. Allocation of the 100 ski tickets

The 100 ski tickets will be awarded on a ‘first come, first served’ basis.

The order in which direct messages are sent to @kitzbuehel_tirol on Instagram will be decisive.

A maximum of one ski ticket will be awarded per person.

The organiser will keep a record of the allocation in a running list of participants.

Once all 100 ski tickets have been allocated or the promotion period has ended, no further entries will be accepted.

7. Prizes and scope of prizes

7.1 Main prizes – 100 ski passes

A total of 100 ski passes for the Kitzbühel ski resort will be awarded as part of the prize draw.

Each successful entrant will receive one ski pass.

Prize details:

• Number: 100 ski passes
• Ticket type: 1 KitzSki day ski pass
• Ski resort: Kitzbühel
• Validity: 2026/27 winter season
• Transferable: yes

Use of the ski tickets is subject to the applicable transport, fare and terms of use of the ski resort.

In particular, the prize does not include travel to and from the destination, accommodation, meals, ski equipment, insurance or any other personal expenses, unless expressly stated otherwise.

Payment of the prize value in cash or exchange for other services is excluded, to the extent permitted by law.

7.2 Additional prize – overnight stay for two people

One overnight stay for two people in Kitzbühel will also be raffled off amongst all successful winners of the 100 ski tickets.

The additional prize comprises:

• One night’s accommodation for two people in Kitzbühel
• Accommodation: Henri Country House Kitzbühel
• Room category: Standard double room
• Meals: breakfast included
• Validity period: until 30 April 2026 (excluding Christmas, New Year’s Eve and the Hahnenkamm Races)
• Booking and redemption: directly with the Henri Hotel Kitzbühel
• Excluded dates: Christmas, New Year’s Eve and the Hahnenkamm Races

Bookings are subject to availability and the terms and conditions set out in the prize details.

The following are not included: travel to and from the hotel, additional nights’ accommodation, further meals, personal expenses and other additional services, unless expressly stated.

A cash payout or exchange of the additional prize is excluded, to the extent permitted by law.

8. Prize draw for the additional prize

All persons who have successfully won a ski pass as part of THE CATCH and who meet the terms and conditions of entry will automatically be entered into the prize draw for the overnight stay.

Each eligible person will receive exactly one entry.

The draw will take place after the promotion has ended, using a random selection process.

Date of the draw: 19 November 2026

The winner will be notified via the contact details provided during the prize claim process.

The winner must confirm their prize within 7 calendar days of receiving the notification.

If no response is received within this period, the prize may be raffled off again amongst the remaining eligible entrants.

The organiser is entitled to request the information required to process the prize.

The winner’s name or Instagram account will only be publicly disclosed where there is a legal basis for doing so, or, where applicable, following separate consent.

9. Safety and behaviour during the campaign

The “THE CATCH KITZBÜHEL” campaign is designed as a playful scavenger hunt in public spaces.

Running towards the skier is generally permitted, provided that the applicable traffic regulations are observed and neither other people nor the participants themselves are put at risk.

Participants are obliged to behave considerately and responsibly.

In particular, the following behaviour is prohibited:

• Failure to observe traffic lights, road signs or other traffic regulations
• Endangering other road users or passers-by
• Pushing, shoving, holding on to or physically harassing other people
• Dangerous racing in crowds or at blind spots
• Entering restricted or non-public areas
• Chasing, blocking or approaching the moving event bus in a dangerous manner
• Obstructing emergency routes, public transport or access to buildings
• Physically restraining or harassing the skier

Participants must comply with the safety instructions issued by the event team and the orders of the relevant authorities.

In the event of specific risks, the prize draw may be temporarily suspended.

Individuals whose behaviour endangers others or who seriously breach these rules may be excluded from participation following an objective assessment.

The statutory liability provisions remain unaffected. In particular, claims arising from intentional or grossly negligent breaches of duty, as well as from injury to life, limb or health, are not excluded.

10. Photographs and video recordings taken by participants

As part of their participation, participants shall take and publish a photograph or video of their encounter with the official skier.

Participants are responsible for ensuring that their own publications do not infringe the rights of third parties.

In particular, the personal rights of uninvolved persons who may be recognisable must be respected.

By publishing their post, participants automatically grant Kitzbühel Tourismus the right to use the content for promotional purposes. 

11. Photographs and video recordings by the organiser

During the event, Kitzbühel Tourismus or commissioned service providers may take photographs and video recordings for the purposes of documenting and publicising the event.

These recordings may be used, amongst other things, for Kitzbühel Tourismus’s social media channels, website and follow-up coverage.

By taking part in the competition, participants consent to the publication of the image and video material by the organiser. 

Consent to the use of image or video material is independent of participation in the competition and may be withdrawn in accordance with statutory provisions.

12. Data Protection

The protection of personal data is a matter of great importance to Kitzbühel Tourismus.

The data controller within the meaning of the General Data Protection Regulation (GDPR) is:

Kitzbühel Tourismus
Hinterstadt 18
6370 Kitzbühel
Austria

Email: info@kitzbuehel.com

12.1 Personal data processed

The following data may be processed in connection with the prize draw:

• Name or participant ID
• Instagram username
• Entry reference number
• Time and status of entry
• Proof of Instagram post
• Contact details for prize notification
• Any information required to claim the prizes

Only personal data necessary for the organisation and administration of the competition will be collected.

12.2 Purpose and legal basis

The processing is carried out in particular for the following purposes:

• Verifying eligibility to participate
• Conducting and documenting the prize draw
• Allocating and issuing the ski passes
• Conducting the additional prize draw
• Notifying the winners
• Processing of prizes
• Compliance with legal obligations

The processing of data required for participation in the prize draw and the processing of prizes is generally carried out on the basis of Article 6(1)(b) of the GDPR.

Where statutory retention obligations apply, Article 6(1)(c) of the GDPR may be relevant.

Further processing, in particular the use of personal photographs and video recordings, is carried out on an appropriate legal basis in each case.

12.3 Disclosure of data

Personal data will only be disclosed to the extent that this is necessary for the organisation and administration of the competition or is required by law.

Possible recipients include, in particular:

• Service providers commissioned to organise the competition
• The relevant ski resort or ticket provider
• The accommodation partner for the additional prize
• Necessary technical service providers

12.4 Retention period

Personal data will only be stored for as long as is necessary to organise and administer the prize draw and to fulfil legal obligations.

The specific retention periods and the criteria for determining them must be set out in the supplementary privacy notice.

12.5 Rights of data subjects

In accordance with statutory provisions, participants have, in particular, the right to access, rectification, erasure, restriction of processing and data portability.

Where processing is based on consent, this may be withdrawn at any time with effect for the future.

In addition, subject to the statutory conditions, there is a right to object and the right to lodge a complaint with a competent data protection supervisory authority.

Further information on the processing of personal data is available at the following address:

datenschutz.kitzbuehel.com

13. Exclusion from participation

Kitzbühel Tourismus reserves the right to exclude individuals from the competition for objectively justified reasons.

This applies in particular in the event of:

• breaches of the terms and conditions of entry
• Multiple entries
• False or misleading information
• Manipulation or attempts at manipulation
• Endangering other people
• Misuse of entry eligibility
• Significant disruption to the running of the event

Exclusion will be determined on a case-by-case basis, taking into account the circumstances of each individual case.

In the event of proven unauthorised participation, any prize already awarded may be reclaimed to the extent permitted by law.

14. Changes, suspension and early termination

Kitzbühel Tourismus reserves the right to amend, temporarily suspend or prematurely terminate the competition for important, objectively justified reasons.

This applies in particular in the event of:

• security risks or uncontrollable crowds
• Official orders
• Serious technical or organisational problems
• Force majeure
• Weather conditions that prevent the event from taking place safely

Where possible, information regarding significant changes will be provided via the official Instagram account @kitzbuehel_tirol.

Any prize entitlements and statutory rights that have already come into effect remain unaffected.

15. Liability

Kitzbühel Tourism is liable in accordance with the applicable statutory provisions.

Any limitation of liability shall not apply to damages resulting from injury to life, limb or health arising from a culpable breach of duty, nor to damages caused intentionally or through gross negligence.

Mandatory statutory liability provisions remain unaffected.

Participants are obliged to comply with the applicable traffic regulations and to avoid endangering other people.

16. Note regarding Instagram

This competition is in no way connected to Instagram or Meta and is not sponsored, endorsed or organised by Instagram or Meta in any way.

Instagram is neither the organiser nor the point of contact for this competition.

Participants indemnify Instagram, to the extent permitted by law, against any claims arising in connection with this competition.

All enquiries, comments or complaints regarding the competition must be addressed exclusively to Kitzbühel Tourismus.

17. Final provisions

The competition is governed by applicable law, subject to mandatory consumer protection regulations.

Legal recourse is not generally excluded. Statutory claims remain unaffected.

Should any individual provisions of these terms and conditions be wholly or partially invalid, the validity of the remaining provisions shall remain unaffected to the extent permitted by law.

Date: 3 November 2026

Kitzbühel Tourism | www.kitzbuehel.com