From 19 to 26 July 2025, Kitzbühel will once again be firmly in the hands of the world's best tennis players and their fans when the ATP World Tour makes its guest appearance in the Gamsstadt at the 81st Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments. But a look away from the courts is also worthwhile. In 2025, there will once again be a lot going on at the Kitzbühel Tennis Club. On Kids Day, Monday everything will be under the sign of young tennis players. On this day, all children up to 14 years of age will have free admission in category B to the Generali Open Kitzbühel. In addition to world-class tennis on the center court, the kids have the opportunity to participate in a great tennis activity program throughout the day.

This year not only the stars of the ATP Tour get a stage: With the U14 competition Next Up in Kitzbühel, Austria's biggest clay court tournament also offers a glimpse into the future of international tennis. All female tennis fans should make a special note of Tuesday. During the Ladies Day, the ladies will once again be the center of attention at the Kitzbühel Tennis Club.

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Philosophy

Hard-fought rallies, spectacular points and emotional triumphs. In 2025 too, the Generali Open in Kitzbühel promises to be an extra special sport event. This traditional tournament has succeeded in promoting tennis euphoria, which has re-awakened in Austria over the past few years, and thanks to its special ambience has blossomed to become a fixed point in the calendar of many world class players.

History

The Kitzbühel tournament has, since its return to the ATP tour in 2011, become a big draw for players and spectators alike. It is the combination of world-class tennis, unique, special ambience and a backdrop which is one-of-a-kind that draws fans and players to the town every year.

Once again this year, big names from the tennis scene will face each other on Kitzbühel's sand and provide matches worth watching. Over 50,000 spectators made the pilgrimage to the stadium in 2019 at Kapserfeld, to experience Dominic Thiem, Philipp Kohlschreiber, Jürgen Melzer and co. in action.

Program: Generali Open

Program subject to change

Saturday, 19 July 2025, Tournament Grounds Kitzbühel
11:00 am – 1:00 pm | Start of Qualification Matches
10:30 am – 5:00 pm | Trade Village
12:00 pm | Draw Ceremony on the Tournament Grounds

Sunday, 20 July 2025, Tournament Grounds Kitzbühel
11:00 am – 1:00 pm | Start of Qualification Matches
10:30 am – 5:00 pm | Trade Village
11:00 am – 1:00 pm | 10th Huber’s Weißwurst Breakfast
ca. 5:00 pm | Live concert with Sportfreunde Stiller

Monday, 21 July 2025, Tournament Grounds Kitzbühel
11:00 am – 7:00 pm | Start of 1st Round
10:00 am – 7:00 pm | Trade Village, Fan-TV, Entertainment
11:00 am – 5:00 pm | ALPQUELL KITZ4KIDS DAY

Tuesday, 22 July 2025, Tournament Grounds Kitzbühel
11:00 am – 7:00 pm | Start of 1st Round
from 10:00 am | KRONE LADIES DAY with Babsi Schett
all day | Trade Village, Fan-TV, Entertainment

Wednesday, 23 July 2025, Tournament Grounds Kitzbühel
11:00 am – 7:00 pm | Start of Round of 16
10:00 am – 7:00 pm | Trade Village, Fan-TV, Entertainment
from 2:00 pm | kronehit DJ

Thursday, 24 July 2025, Tournament Grounds Kitzbühel
11:00 am – 7:00 pm | Start of Quarterfinals
from 5:30 pm | PURA VIDA in downtown Kitzbühel
10:00 am – 7:00 pm | Trade Village, Fan-TV, Entertainment
from 2:00 pm | kronehit DJ
ca. 5:30 pm | Live concert with OIMARA (“Wackelkontakt”)

Saturday, 26 July 2025, Tournament Grounds Kitzbühel
11:30 am | Generali Open Doubles Final & Award Ceremony
afterwards | Final of Generali Race to Kitzbühel – Doubles
2:30 pm | Generali Open Singles Final & Award Ceremony
10:30 am – 6:00 pm | Trade Village, Fan-TV, Entertainment
from 12:00 pm | kronehit DJ
after the finals | Finals Party with DJ CLEMOTONE

The event area has popup shops, food areas, bars, a playground and more. Even if you don't have tickets for the stands, it's a great place to spend a couple of hours.

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