Kitzbühel region press area

Gold in Cannes

The joy is great in the marketing team of Kitzbühel Tourism - after a long time of hoping, it is now official: The team around Dr. Viktoria Veider-Walser may take home the Golden Dolphin at the 11th Cannes Corporate Media & TV Awards 2020 for the year-round portrait "Kitzbühel 365".

Since 2010, the coveted Dolphin trophies in gold, silver, black, blue and white have been awarded every year at the Cannes Corporate Media & TV Awards to the world's best business films, online media, documentaries and reports in Cannes, France, one of the most important film centers in the world.

The image film of Kitzbühel Tourism presented in June 2020 - "Kitzbühel 365 - New Worlds, New Cosms, New Wonders" - was awarded the Golden Dolphin in the category "Social Media & Short Videos" at the 11th Cannes Corporate Media & TV Awards. This is the second time that this coveted trophy has gone to the Gamsstadt. In 2014, Kitzbühel already received the Silver Dolphin in the category "Corporate Films and Videos - Tourism" with the previous image film "Kitzbühel - The Legend".

In the MARKET market test of ski resorts, Kitzbühel again takes first place in 2022. This means that Kitzbühel continues to be number 1 among all the ski regions surveyed and the ski area in the Gamsstadt around the KitzSki brand repeatedly secures the overall Austrian victory with top marks despite a difficult starting position.

MARKET has been conducting industry-related market tests for many years and, with around 1.6 million ratings, is considered the largest market study company in Austria. In the process, a large number of their market tests are evaluated by relevant content criteria from the customer's point of view. The top 3 each receive a MARKET Quality Award.

A wide variety of factors are included in the evaluation. The first is key performance, including awareness, frequency of use, willingness to buy or price-performance ratio. Secondly, the brand drive (driving force for the future) plays an important role. This includes sympathy, brand loyalty, innovation and recommendation. Corporate Social Responsibility (CSR) is also considered an influence, such as social responsibility or trust in brands. In general, of course, the overall impression also counts.

2022: numerous advertising awards for Kitzbühel Tourism and KitzSki

Bergbahn AG Kitzbühel receives this year's T.A.I. Werbe Grand Prix in the category Website total for its website www.kitzskiwelt.at

Further awards:

Signum Laudis Bronze (audience)
KitzSki - Bergbahn Kitzbühel ("KitzSkiWelt Tour")

Signum Laudis Gold (jury)
Kitzbühel Tourism ("Joy of Life")

Signum Laudis Gold (audience)
KitzSki - Bergbahn Kitzbühel ("www.kitzskiwelt.at")

Signum Laudis Bronze (jury)
KitzSki - Bergbahn Kitzbühel ( www.kitzskiwelt.at )

Signum Laudis Gold (jury)
Kitzbühel Tourism ("Winter - It's time")

2020: Double awards for Kitzbühel Tourism 

Despite great competition, the marketing activities of Kitzbühel Tourism were awarded twice. In the category Website Associations and Destinations, Kitzbühel Tourismus's website, which was newly launched in fall 2019, was awarded "Signum Laudis" in silver. Kitzbühel Tourism also received the "Signum Laudis" award for its OOH campaign at Munich Airport, also in silver.

Further awards for Kitzbühel businesses:

Signum Laudis in bronze (audience)
Rasmushof Hotel Kitzbühel - "Beautiful time no. 043".

Signum Laudis in silver (jury)
Hotel Kaiserhof Kitzbühel - "Emerge in joy".

Signum Laudis in Bronze (Audience)
Hotel Kaiserhof Kitzbühel - "Kaiserhof - Where you always land soft".

2019: 4 advertising awards to Kitzbühel

The radio spot Belgium of Kitzbühel Tourism was awarded the bronze "Signum Laudis" by the expert jury of the competition in the category Radio Spots and ceremoniously awarded to the Kitzbühel delegation.

Bergbahn AG Kitzbühel was ranked first by the expert jury in the category Online & Digital Marketing Campaigns as well as Social Media Campaigns for its "Digital Banner Infotainment System" and received the golden "Signum Laudis". Rasmushof also took two awards back to Kitzbühel: The "Winterbüchlein" for 2018/19 was awarded the bronze "Signum Laudis" by the expert jury, the audience voted the magazine "Schöne Zeit" in first place and was thus awarded the golden "Signum Laudis", both in the category Catalogs and Brochures Hotel Industry.