Welcome to KITZBÜHEL

Dear Journalists,
below you will find the most important press information about the Kitzbühel region. We provide you on this page concisely all data, facts and figures about the region, current and archived press releases and a selection of press images. Here you will also find everything you need to know about awards & award voting

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The Kitzbühel region

Cosmopolitan lifestyle and idyllic nature, rustic tradition and a modern attitude to life: hardly any other town combines these contrasts as skilfully as Kitzbühel. The sports capital of the Alps became world-famous thanks to the legendary Hahnenkamm race, but that is only one facet of the Kitzbühel myth. Rather, it is the incomparable charm of the region with the four towns of Kitzbühel, Reith, Aurach and Jochberg, the excellent infrastructure with top hotels and gastronomy, the multitude of sporting opportunities and the fascinating landscape that make Kitzbühel unique.

Summer in Kitzbühel
Winter in Kitzbühel
Schön angerichteter Speisenteller

Our Kitzbühel

Press releases

Press officer - Kitzbühel Tourismus


Mag. (FH) Anna Lena Obermoser, MA

Ms. Obermoser is happy to help you personally with all press related questions and inquiries!

+43 5356 66660 - 16



contact and openinghours

Press images Kitzbühel region

Dear media representatives, here you will find a selection of images of the Kitzbühel region for your perusal.

On request, a one-time non-commercial use of the images is permitted free of charge for the stated purpose, provided the photo credits are given:
© Kitzbühel Tourismus bzw. © Kitzbühel Tourismus | Michael Werlberger

We will be happy to send you the images in high-resolution quality, stating the intended use.

Please contact us at 
presse@kitzbuehel.com or +43 5356 66660-16.

Awards & Awards-Voting

Kitzbühel's promise of quality

As a founding member of Best of the Alps vor über 25 Jahren, Kitzbühel is one of the most traditional destinations in the Alpine region and promises excellent quality, international guests and upscale gastronomy.

In 2020 and 2021, the Gamsstadt has again bagged numerous prizes: in tourism, sports and culinary categories and is again nominated for numerous prizes in 2022.

Kitzbühel 365 - NEW worlds, NEW cosms, NEW wonder

Gold in Cannes

The joy is great in the marketing team of Kitzbühel Tourism - after a long time of hoping, it is now official: The team around Dr. Viktoria Veider-Walser may take home the Golden Dolphin at the 11th Cannes Corporate Media & TV Awards 2020 for the year-round portrait "Kitzbühel 365".

Since 2010, the coveted Dolphin trophies in gold, silver, black, blue and white have been awarded every year at the Cannes Corporate Media & TV Awards to the world's best business films, online media, documentaries and reports in Cannes, France, one of the most important film centers in the world.

The image film of Kitzbühel Tourism presented in June 2020 - "Kitzbühel 365 - New Worlds, New Cosms, New Wonders" - was awarded the Golden Dolphin in the category "Social Media & Short Videos" at the 11th Cannes Corporate Media & TV Awards. This is the second time that this coveted trophy has gone to the Gamsstadt. In 2014, Kitzbühel already received the Silver Dolphin in the category "Corporate Films and Videos - Tourism" with the previous image film "Kitzbühel - The Legend".

Berg Silhouette b ei untergehender Sonne

City promotional film

Also at the 15th FilmAT Festival in Warsaw, the Polish member of the International Committee of Tourfilm Festivals CIFFT based in Vienna, Kitzbühel receives the II prize for the image film in the category promotional film of the city.

At the Japan World's Tourism Film Festival, the innovative storytelling format won 2nd prize in the "Tourism Destinations - City Award" category. A strong performance with over 1,300 entries.

At the Film Forum Austria, the Austrian film award for advertising and business, the image film NEU won gold twice - in the categories "Leisure and Adventure" and "Montage".

Kitzbühel in summer

Hiking with quality seal

Together with the municipalities of Reith, Aurach and Jochberg, the town of Kitzbühel became the first region to be awarded the European Hiking Quality Seal in September 2019 - a pioneering achievement previously reserved for individual towns. The European Hiking Quality Seal is considered the highest award in the certification of hiking villages. The region hereby stands as a model of European hiking quality and confirms its character as a year-round destination. 

Summer: Best tested

In the International Skiareatest, an anonymous quality check with comprehensive criteria, an experienced team has been testing winter tourism destinations in the European Alpine region for 24 years. Since 2004, the test has been extended to alpine summer destinations. The Kitzbühel delegation returned from the award ceremony in Innsbruck last November heavily packed with prizes. As test winner of the summer season 2019, with the golden award for "Ideas & Nature", the "Summer Seal of Approval - Trails" for the Bike Trail Hahnenkamm and as winner in the category "Best Children's Offers" for the summer experience Streif as well as the family theme trails.

Kitzbühel in winter

Relaxed into winter - it rained prizes for ski, chalet and hotel

Kitzbühel won the coveted title of "Austria's Best Ski Resort" at the 2020 World Ski Awards for the eighth time in a row. In addition, the Gamsstadt took second place in the "World's Best Ski Resorts" and is thus one of the three best ski resorts in the world. Bergbahn AG Kitzbühel was also honored as "World's Best Ski Resort Company" for the second time. The race for "Austria's Best Ski Chalet" was won by the Hahnenkamm Lodge for the second time in a row. The A-ROSA Resort Kitzbühel was also delighted to receive the award for "Austria's Best Ski Hotel" for the second time.

The World Ski Awards are the only global initiative that recognizes excellence in the ski tourism industry and aims to improve current standards. Since its founding in 2013, the sister organization of the World Travel Awards has annually honored the best companies and regions in the winter sports industry on a national and international level.


Simply top!

Skiresort.de, the world's largest test portal of ski resorts, has awarded the ski resort KitzSki no less than 19 awards. Five out of five stars were awarded, for example, for: Top ski area size, Top slope offer, Top lifts and cable cars, Top snow safety, Top environmental friendliness, Top mountain restaurants and huts, Top for families and children, Top for beginners, for experts and freeriders.

All-year destination Kitzbühel

2020: Double awards for Kitzbühel Tourism 

Despite great competition, the marketing activities of Kitzbühel Tourism were awarded twice. In the category Website Associations and Destinations, Kitzbühel Tourismus's website, which was newly launched in fall 2019, was awarded "Signum Laudis" in silver. Kitzbühel Tourism also received the "Signum Laudis" award for its OOH campaign at Munich Airport, also in silver.

Further awards for Kitzbühel businesses:

Signum Laudis in bronze (audience)
Rasmushof Hotel Kitzbühel - "Beautiful time no. 043".

Signum Laudis in silver (jury)
Hotel Kaiserhof Kitzbühel - "Emerge in joy".

Signum Laudis in Bronze (Audience)
Hotel Kaiserhof Kitzbühel - "Kaiserhof - Where you always land soft".

2019: 4 advertising awards to Kitzbühel

The radio spot Belgium of Kitzbühel Tourism was awarded the bronze "Signum Laudis" by the expert jury of the competition in the category Radio Spots and ceremoniously awarded to the Kitzbühel delegation.

Bergbahn AG Kitzbühel was ranked first by the expert jury in the category Online & Digital Marketing Campaigns as well as Social Media Campaigns for its "Digital Banner Infotainment System" and received the golden "Signum Laudis". Rasmushof also took two awards back to Kitzbühel: The "Winterbüchlein" for 2018/19 was awarded the bronze "Signum Laudis" by the expert jury, the audience voted the magazine "Schöne Zeit" in first place and was thus awarded the golden "Signum Laudis", both in the category Catalogs and Brochures Hotel Industry.

And it tastes good too

Haute cuisine as far as the eye can see: in the current Gault&Millau Guide, Kitzbühel and its vacation villages have been awarded 15 hoods, spread over 12 restaurants. Lois Stern, the Neuwirt and the Bergdiele Stamperl were awarded 2 toques in the Gamsstadt. The restaurants with 1 toque include the following establishments: Cuisino Restaurant, Zur Tenne, Chizzo, Wirtshaus zum Rehkitz and Seebichl - all in Kitzbühel, s'Pfandl in Reith, the Hallerwirt in Aurach and Bärenbichl and Jodlbühel - both in Jochberg.

Victor goes to Kitzbühel

In the category "Sport Tourism Region of the Year" 2019, Kitzbühel convinced with proven pioneering spirit and was awarded third place at the Victor award ceremony. The award of the Sport Business Magazine honors established initiatives, products and services as well as people in the business field of sports and leisure industry, highlighting the great economic as well as social connection between sports and business.


It is the people who make Kitzbühel and its vacation villages of Reith, Aurach and Jochberg so special. These are exactly the personalities we are talking about in our "LocalHeroes" series, in which the true heroes of our region are put in the spotlight. They would never call themselves heroes, but they are: Because it is only through their passion for what they do that we can all experience the unique Kitzbühel lifestyle.

Or let Tyrolean sports celebrities and locals take you on short trips into Kitzbühel's action-packed nature as part of Kitzbühel On Tour. Whether in the valley or on the mountain, by bike or on foot, early in the morning or in the evening - be ready for a first-class experience and like our sports stars themselves On Tour in Kitzbühel.

Be inspired by the extraordinary personalities Kitzbühel has to offer!


Latest Press News

Receive from now on the medianewsletter of the Kitzbühel region, Kitzbühel with its vacation villages Reith, Aurach and Jochberg, in the form of press releases.


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The Kitzbühel Tourism team is at your disposal at any time!

0043 5356 66660


Hinterstadt 18 | 6370 Kitzbühel 

Press contact

Anna Lena Obermoser
0043 5356 66660 16

1 Rooms, 2 Adults, 0 Children
open huts
open restaurants
open lifts

A1 Hahnenkammbahn


A4 Fleckalmbahn


B1 Hornbahn I


B2 Hornbahn II

Tragseilbahn, Pendelbahn

B3 Horngipfelbahn

4er Sesselbahn

E8 Gaisberg


G9 Panoramabahn I


G10 Panoramabahn II

2er Sesselbahn

H1 Bichlalm


The Kitzbühel Tourism team is at your disposal at any time!

0043 5356 66660


Hinterstadt 18 | 6370 Kitzbühel 

Press contact

Anna Lena Obermoser
0043 5356 66660 16