Willi Gionmoena, chairman of the ‘Bauernhausmuseum Hinterobernau’ association, takes us back into the history of Kitzbühel and gives us some fascinating insights into the farming lifestyle of yesteryear, all set against the backdrop of historical exhibits and a Tyrolean farmhouse. From historic buildings and rare exhibits to the museum's own show garden, the museum grounds offer a great experience for everyone and it's a real Kitzbühel #LocalHero.
More than just a museum
The Bauernhausmuseum is located on Römerweg and is open to anyone who wants to learn more about the past and rural life in Kitzbühel. It has a wide range of exhibits and artefacts. The typical Salzburg-Tyrolean Obernau farm was first mentioned in a document in 1380. It includes an outdoor area with a small flower and show garden, a traditional wash house, a chapel, a baking oven and an old beehive. You can also see exhibits like sledges, carts and ploughs in the former cowshed, which show the tools used to work in the fields and forests. The museum guides, the so-called ‘Kustoden’, offer guided tours that give visitors an insight into the simple life of the people of the time, going back centuries. They also show how several generations lived together on the farm.
Willi Gionmoena & the Museum Association
Willi Gionmoena is a farmer from Oberhausberg who has been the chairman of the Tiroler Bauernhausmuseum Hinterobernau association since 2008. He and his team have always tried to keep the museum and its exhibits safe and accessible to everyone. The Bauernhausmuseum and its exhibits were set up as a project of the museum association, which was founded in 1971 and now has around 120 members. As the Bauernhausmuseum was a district-wide project at the time, exhibits were also collected from various neighbouring communities. This means that members from all over the district, as well as from Vienna and Germany, help to maintain and, if necessary, restore the museum and everything that belongs to it through their membership fees.
A museum in the age of digitalisation
While you learn and experience everything about life on the farm at the time with the curators as part of an exciting guided tour, the rooms and objects of the museum have also been supplemented with an audio guide. This conveniently tells stories and background information in five different languages using QR codes and a mobile phone app. This lets visitors explore the museum at their own pace and enjoy the atmosphere. However, if you have any further questions, which is likely given the wealth of exhibits and details, the curators will be happy to help you with their expert knowledge.
It's still important to have personal contact, so the curators are the museum's public face. A lot of guests have very specific questions, so even the curators are put to the test.
The Kitzbühel Formula
Alpine lifestyle and idyllic nature, rustic traditions and a modern way of life: Few cities combine these contrasts as skillfully as Kitzbühel. The sports capital of the Alps gained worldwide fame through the legendary Hahnenkamm races, but that is just one facet of the Kitzbühel legend. It is, above all, the incomparable charm of the region, with the towns of Kitzbühel, Reith, Aurach, and Jochberg, the excellent infrastructure with top-quality hotels and gastronomy, the multitude of sports opportunities, and the captivating landscape that make Kitzbühel so unique.