This is opposite the old school, adjacent to the steps leading up to the parish church. The Alfons Walde gallery in the local museum in the Hinterstadt is well worth a visit. Alfons Walde (1891 - 1958) one of the most famous painters in the Tyrol, was born in Kitzbühel.
Alfons Walde can rightly be called the first painter to successfully introduce skiing into painting. The landscapes, traditional costumes, and farming images he depicted are admired throughout the world famous Kitzbühel logo with its stylized chamois designed by Alfons Walde has a immediate beauty and impact which Kitzbühel was quick to recognise and claim for itself.