Refined and relaxed – Kitzbühel, the charming year-round destination

Welcome to Kitzbühel, welcome to 365 days of the alpine lifestyle!

If you’ve only experienced Kitzbühel in the wintertime, you’ve yet to discover most of the charm of this alpine region. As a winter sports resort, Kitzbühel has a long history. Yet before skiers discovered Kitzbühel – sometimes called the Gamsstadt – guests flocked to the town from near and far for their summer holidays. The healthy mountain air, the clear water in the lakes and streams, and the placid grassy mountains have attracted many vacationers and hikers for over a hundred years.

Präparierte Skipiste

Sporting tradition & alpine lifestyle

Winter holiday in the Gamsstadt

KitzSki, the best skiing area in the world, offers 233 kilometers of downhill skiing with every degree of difficulty, 57 lifts, 60 inns and huts in the skiing area, has a long winter season and a high snow reliability. Three toboggan runs, freshly groomed cross-country ski trails every day, countless winter hiking trails also on the mountain, as well as a varied weekly program round out the vacation offerings. 

Discover the wide range of activities

What to do in Kitzbühel

A man and a woman skiing on the slopes

Go Skiing & Snowboarding on thelegendary Streif

the Hahnenkamm and another 233 kilometers of downhill runs on wide pistes and challenging race tracks guarantee an exciting day on the slopes

A woman swimming in a relaxing panorama Pool of a SPA area

Treat yourself with a Day Spa

or a whole wellness weekend with SPA, massages, sauna and panorama pools

Cozy Wooden Hut Lounge Bichlalm

Enjoy a cozy dinner in a mountain hut

Insider foodie tips: where to get the best Kaiserschmarrn, the most delicious Brettljause and Schnitzel in a rustic atmosphere

Party lounge in the club with red light

Party: Kitzbühel Nightlife at glance

The coolest places to go out in Kitzbühel: over 30 clubs, bars & co

Two couples hiking in the mountains

Join our free guided hikes

Or discover scenic winter trails on your own

2 women and a man at Apres Ski

Have fun at Après-ski with a view

Enjoy the best après-ski hotspots in Kitzbühel

A gentleman carries his skis

Offer: hotel + breakfast + ski pass from €312.00

Treat yourself to a ski break in the most beautiful hotels in Kitzbühel The offer is valid in participating hotels and only for 48 hours. Book now.

365 day of the alpine way of life

The Kitzbühel Lifestyle

Arrival to Kitzbühel

Whether by train, car or plane: Kitzbühel is always easy to reach. The perfect location and accessibility, as well as the short distances in Kitzbühel distinguish the Gamsstadt. Thanks to three train stations, uncomplicated connections to the surrounding airports and a functioning network of public transportation, the way to the heart of the Alps is always a short one.

Especially: Kitzbühel itself is characterized by its walkability - the own car becomes superfluous in the Gamsstadt.

Your Journey to Kitzbühel

Skiing in Kitzbühel: A passion

Gliding perfectly over slopes, freeriding on powder snow. Winter sports enthusiasts will encounter the best skiing conditions between the end of October and the beginning of May. In addition to the world-famous Streif, a total of 145 miles of downhill slopes will thrill any skier. The culinary array ranges from local delicacies to gourmet cuisine and can be enjoyed in the 60 huts and mountain restaurants in the ski area.

Families in particular will enjoy the free practice lifts in the valley – Rasmusleiten, Mocking, Ministreif (Kitzbühel), Hausleiten (Jochberg), Pass Thurn, Reith, and Aschau.

Skiing in Kitzbühel

Endless opportunities for relaxation

Take time for yourself and experience the endless opportunities for relaxation in Kitzbühel. Treat yourself to a rest and breathe deeply of the fresh mountain air to relieve stress. Soak up the view of the surrounding Kitzbühel mountains in the distance, far away from the houses and people, in silence and solitude. The landscape is a true source of energy – recharge your inner battery and revive your spirit.

Lifestyle in Kitzbühel

Cross-country skiing in Kitzbühel

Winter sports reign supreme in Kitzbühel: Cross-country skiing, winter hiking, snowshoeing, sledding, ice skating, curling, and the newest trend sports – Kitzbühel isn’t considered the most legendary sports town in the Alps for nothing. On over 40 miles of cross-country skiing trails, you’ll primarily find routes for cross-country addicts: easy to ski and without extreme gradients, but with breathtaking mountain scenery in the background. The trails are free to use for all Kitzbühel guests – not just the rich and famous!

Cross-country skiing in Kitzbühel

Because we love good food

The culinary scene in Kitzbühel is as varied as the numerous peaks that reach to the skies. Take a culinary voyage through the region to enjoy traditional local dishes and savor gourmet cuisine with an international flair. The lodges in the mountains and traditional inns in the valley serve homegrown cuisine made from regional ingredients, while award-winning restaurants will dazzle connoisseurs with exquisite dishes.


Take it easy: Winter hiking in Kitzbühel

Kitzbühel’s winter wonderland can be hiked in carefree comfort on around 35 trails stretching across 105 miles. There’s lots to see at every turn – and almost nothing to hear. Apart, of course, from the crunch of snow and the gasps of amazement. The easiest way to experience Kitzbühel's gorgeous winter landscape up close? Simply walk right through it. Winter hiking is the most uncomplicated way to leave stress and tension behind. And it doesn't require anything – apart from good shoes, warm clothing, and one of our marked trails at up to 6,500 feet above sea level.

Winter hiking in Kitzbühel

Because we’re all fashionistas

Kitzbühel pairs urban flair with characteristic Tyrolean hospitality, offering culinary diversity and an exclusive shopping experience. It’s the perfect combination of sports and lifestyle. The center of Kitzbühel, renowned for its charming alpine shopping ambience, leaves nothing out of reach. International brands and Kitzbühel fashion originals – like Sportalm, Frauenschuh, Franz Prader, and Helmut Eder – stud the display windows.

Shopping in Kitzbühel

Winter summit victories

Immerse yourself in the silent stillness of Kitzbühel’s winter landscape and let yourself be enchanted by the beauty of the surrounding mountains. Away from the popular ski slopes, you can reconnect with the feeling of being alive. From the leisurely tour to the challenging route, from the groomed slope to the freeride experience, there’s something for every skier. No matter which you choose, you’ll always be rewarded with an impressive view of the stunning mountain scenery around Kitzbühel.


Wellness in Kitzbühel

High-altitude air relaxes and gives strength. So what could be more obvious than to combine the advantages of the mountain location with beneficial wellness treatments? Take: untouched nature, mix it with an overwhelming mountain panorama, a pinch of fresh mountain air and add a dash of innovative hotel business. And your happy cocktail to recharge your batteries is ready.

Wellness in Kitzbühel

Vacation packages

Alpine lifestyle and idyllic nature, rustic tradition and modern lifestyle. Hardly any other town combines these contrasts as charmingly as Kitzbühel. That's why a relaxing break can quickly turn into an adventure vacation and an adrenaline-packed week can culminate in indulgent wellness hours. What your dream vacation in Kitzbühel should look like is entirely up to you. Just let yourself be inspired by our offers.

vacation packages

Annual overview: featured events 2023

Regional products in a noble design

Souvenirs from Kitzbühel

Large felt Shopper

buy now

Cap Hahnenkamm Race Edition

Buy now

GORE-TEX Leather Gloves

buy now

#LocalHeroes - Kitzbüheler Stories

Franz Prader

#LocalHereos | Master tailor Franz Prader

Sigi Haidegger

#LocalHereos | Friedhofswärter Sigi - keep calm

Rosemarie Sathrum-Gasteiger

#LocalHereos | Glockenspielerin Rosemarie - a life full of music

Margarete Klingler

#LocalHereos | Master goldsmith Margarete - Inspired by nature

Florian Oberacher

#LocalHereos | Florian - skiservice with fine tuning

Josy Aufschnaiter

#LocalHereos | Special gifts from Josy


Newsletter signup

In our newsletter we keep you informed about whats happening in Kitzbühel and the holiday villages of Reith, Aurach and Jochberg.

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Our service center team are ready to help you!

You can visit us in person at Hinterstadt 18 in Kitzbühel, send us an email, or give us a call.

Mon-Fri: 09:00 a.m. - 17:00 p.m.
Sat: 9:00 a.m. - 14:00 p.m.

We are open for you with special opening times on public holidays. Opening times on public holidays are as follows:

Sat 21.01 09:00 a.m. - 17:00 p.m.

Sun 22.01 09:00 a.m. - 4:00 p.m.

Tel: +43 5356 66660



Carefree vacationing in Kitzbühel | Tyrol | Austria

The Kitzbühel leisure region is located in the Kitzbühel Alps, at the foot of the legendary Hahnenkamm mountain and the Kitzbüheler Horn. This traditional destination is made up of four communities:  

:: the municipality of Kitzbühel, with its 750-year-old town center
:: Aurach, a picturesque village in the southern area of Kitzbühel, with its traditional ancestral farms and the Aurach Game Park
:: Jochberg, known for its mine, waterfalls, and Grander water
:: Reith near Kitzbühel past numerous ponds, ancestral farms, and the Kitzbühel Schwarzsee-Reith golf course

Kitzbühel is easy to reach. With three train stations and the Salzburg airport, Innsbruck airport, and Munich airport all close by, Kitzbühel is the ideal starting point for numerous excursions.

The region is framed by the grassy Südberge mountain, which is popular for its untouched nature and easy panoramic hikes. The extraordinary thing about hiking in Kitzbühel is the view: the Wilder Kaiser, the Hohe Tauern, and the highest mountain in Austria, the Großglockner, accompany hikers in Kitzbühel at every turn.

As a founding member of Best of the Alps over 25 years ago, Kitzbühel is one of the most traditional destinations in the Alpine region and stands for excellent quality, international guests, and upscale gastronomy.

Kitzbühel has the highest density of year-round premium hotels in Austria. The Kitzbühel conference hotels are particularly sought after and provide the optimum environment for all kinds of events. The region also offers high-quality inns, apartments, and two hostels.

Kitzbühel is particularly well known for its events, which culminate in the annual Hahnenkamm Races in January. The Generali Open tennis tournament, the music festival with Andreas Gabalier, the Alpine Rally, and Classical Music in the Alps with Elina Garanca are annual highlights of the Kitzbühel summer season. In the realm of tradition, too, Kitzbühel has a lot to offer: the Easter Festival and the Kitzbühel Advent give travelers the opportunity to experience local customs firsthand.

Kitzbühel is the first destination in the Alpine region to be certified for the European Hiking Quality Seal. This award for hiking quality distinguishes destinations with high-quality hosts, an excellent and diverse network of hiking trails, free guided hikes, and first-rate information on all aspects of hiking.



The Kitzbühel Tourism team is at your disposal at any time!

0043 5356 66660


Hinterstadt 18 | 6370 Kitzbühel 

Press contact

Anna Lena Obermoser
0043 5356 66660 16

1 Rooms, 2 Adults, 0 Children
open huts
open restaurants
open lifts
open slopes
Snow on the mountain
76 cm
Fresh snow on 28.01.2023
3 cm
Avalance level

The Kitzbühel Tourism team is at your disposal at any time!

0043 5356 66660


Hinterstadt 18 | 6370 Kitzbühel 

Press contact

Anna Lena Obermoser
0043 5356 66660 16