Kitzbühel welcomes the New Year with two spectacular polo highlights on snow. The season opens with the Kitzbühel Polo Cup, a medium-goal tournament from 8 to 11 January 2026. This is followed by the main event, the 23rd Bendura Bank Snow Polo World Cup Kitzbühel, taking place from 15 to 18 January 2026.

Renowned as the world’s most prestigious winter polo tournament, it combines thrilling, fast-paced polo with an elegant atmosphere. Enjoy the exciting matches set against the breathtaking backdrop of the Wilder Kaiser. Off the field, a vibrant social scene awaits with first-class entertainment and gastronomy.

For me, the Kitzbühel Snow Polo World Cup is the best polo tournament on snow in the world! I adore this event; it is super organised and the ambience is fantastic

Thomas Winter, Germany's most famous polo player

Location: Reither Wiese, Reith bei Kitzbühel

Date: 15–18 January 2026

Admission to the general spectator area is free of charge.

In the VIP tent you can enjoy unique culinary experiences, delicious snacks and a wide selection of beverages. Advance ticket reservations are kindly requested.

Polo is a team sport, with four players in each team. While riding on horses trained specifically for polo, players attempt to hit the ball into their opponent's goal using long wooden sticks. In Arena Polo, the area of play is slightly smaller, hence there are only three players per team.

The standard field for Snow Polo measures around 274 m by around 183 m. On the long sides, the boundary of the standard area of play consists of 30 cm high, mostly wooden 'boards'. On the short sides, the goal area, lines are marked out.

To demarcate the polo field, it's divided with a total of seven conceptual lines. Each goal comprises two approx. 3 m high, tapered goal posts – known as 'pylons' - and is approx. 7.20 m wide. The posts are not firmly anchored into the ground and therefore give in. When a rider and their horse hurtle towards it in the heat of battle, these topple.

Two goal line referees are centrally positioned behind the goals and wave a flag to show if the ball has gone into the goal. A raised flag means 'goal', a lowered flag means 'outside the goal and field of play'. Actually quite simple.

They started in 2003 with four teams, many years later there are over 110 horses and 24 players from over 11 nations. Of course, the weather is always the biggest challenge. Every year, several individual layers of snow and water are built, these must withstand all weather caprices.

[Translate to EN:] Mann spielt mit Gitarre

Wochenteiler Kitzbühel

On Wednesday evenings from the 09 July to 27. August, experience Wochenteiler in Kitzbühel, with bands playing on the stage and other events taking place.

Pura Vida Kitzbühel

Pure joy in Kitzbühel: PURA VIDA spoils you every Thursday with cultural and culinary events: drinking spritzers on sunny terraces, enjoying yoga in the park, taking part in workshops and much more in the center of Kitzbühel.

[Translate to EN:] Public Viewin mit großem Screen mit Bergen im Hintergrund

Film Festival Kitzbühel

Discover the great open-air at the Kitzbüheler Horn, the drive-in cinema and experience famous actors up close in Kitzbühel.

[Translate to EN:] Ein Pärchen im Kaffeehaus im Sommer

KITZ Kulinarik

Restaurateurs from the region invite you to the tasting of the local culinary delights in the Kitzbühel city center.

[Translate to EN:] Beachvolleyball Staatsmeisterschaften

KitzBeach

For the first time in Kitzbühel 5 to 7 September 2025: KitzBeach - the Beach Volleyball Championships featuring top teams, inclusion & parties set against a stunning alpine backdrop. Get your tickets now!

Kitzbüheler Cycling Marathon

With 216 kilometers and 4600 meters of altitude, the Kitzbühel Cycling Marathon is a challenge for every cyclist.

[Translate to EN:] Schwarzsee im Sommer Bergsee Triathlon

Kitzbühel Triathlon

Around the Schwarzsee, swimmers, runners and cyclists meet to compete in the annual Kitzbühel Triathlon.

[Translate to EN:] Ein Koch am Stand während eines Kulinarik Festivals

KITZ Kulinarik x Piedmont

Delicacies from Piedmont meet regional taste experiences at 20 stands in Kitzbühel's city centre & in numerous restaurants in the region.

Kitzbüheler Advent

The highlight of the festive season is the atmospheric magical Christmas market - experience the fairytale in Kitzbühel's historic city centre.

New Year’s Eve

Start the New Year 2026 with Kitzbühel. We have a fascinating party programme around New Year's Eve.

[Translate to EN:] Hahnenkamm im Schnee Zuschauer beim Rennen

Hahnenkamm races

The world's best skiers contest the legendary Streif downhill in Kitzbühel. Find all information about the programme and tickets here.

Vertical up Kitzbühel

The goal of Vertical Up is to conquer the original Streif course with 3.312 km and 860 vertical meters as fast as possible.

Kitzbühel Spring Games

March & April 2026 | The event series that combines the joy of sport and action with a party atmosphere: mogul skiing, wedelling, water slide contest, ski & golf tournament with DJ sets and drinks.

Sound Escape

Experience this incomparable event, which begins on Friday, the 29 March with a spectacular kick-off on the mountain. Immerse yourself in an unforgettable festival experience in Kitzbühel!

Easter in Kitzbühel

Experience festive spring vibes in Kitzbühel - Easter festival in the historic city center - Easter market with regional products - Easter brunch offers - Children's art workshops

Summits in Kitzbühel

Kitzbühel hosts international summits where leaders from business, science & culture gather to discuss future trends, innovation, and global developments.

DP World Tour

For the first time in Kitzbühel: Europe’s most prestigious golf tournament is coming to Kitzbühel in 2026.

[Translate to EN:] Florian Silbereisen und Romina Powers auf der Bühne mit Al Bano

Schlagerbooom

The open air highlight in Kitzbühel. Popular hits to party and sing along to. Florian Silbereisen, Andreas Gabalier and 15+ other mega stars will entertain you on this evening.

Golf Festival Kitzbühel

Golf, culinary delights and exquisite wine tastings unite in Kitzbühel. The highlight: Golf the Streif Contest. The goal is to conquer the world's most difficult downhill course with a golf club over 800 meters in altitude with 12 holes.

Generali Open Kitzbühel

Kitzbühel welcomes the world's best tennis players when the ATP World Tour hosts the Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments.

Kitzbüheler Fair

Prestigious traditional festival in the city center, hosted by Stadtmusik Kitzbühel, with music, regional food and a fun atmosphere. Recommended dresscode: Dirndl dresses and Lederhosen pants.

Kitzbühel music festival

Year after year, the Kitzbühel Music Festival presents itself as a unique outdoor event with a brilliant live music show.

Highlander

The international hiking experience HIGHLANDER - Adventure of a Lifetime will take place in Kitzbühel from 19 to 23 August 2025.

Arrival

Booking

Cuisine

CONTACT

Do you have any questions?

The team of Kitzbühel Tourismus is happy to assist you!

ON SITE
Hinterstadt 18 | 6370 Kitzbühel

TELEPHONE
0043 5356 66660

E-MAIL
info@kitzbuehel.com

Opening hours

Monday till Friday : 9.00 am to 5.00 pm
Saturday 9.00 am to 2.00 pm

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