With the Snow Polo tournament, Kitzbühel welcomes the New Year with a top-tier winter sport. The event is regarded as the most prestigious winter polo tournament and shines with its action-packed equestrian sport and sophisticated ambience. 16 teams and over 200 horses will be competing for glory in this tournament. Enjoy the exciting 23nd Bendura Bank Snow Polo World Cup Kitzbühel in January 2026 taking place in front of the wonderful backdrop of the Wilder Kaiser: In addition to exciting sports action, the event offers a colourful variety of activity off the field - including a wide range of entertainment and top-class cuisine. If you'd like to savour fine dining experiences and gourmet bites & beverages in the VIP-tent, ticket reservations are requested.

Admission to the general spectator area is free.

📍 Location: Reither Wiese, Reith bei Kitzbühel

For me, the Kitzbühel Snow Polo World Cup is the best polo tournament on snow in the world! I adore this event; it is super organised and the ambience is fantastic

Thomas Winter, Germany's most famous polo player

Polo is a team sport, with four players in each team. While riding on horses trained specifically for polo, players attempt to hit the ball into their opponent's goal using long wooden sticks. In Arena Polo, the area of play is slightly smaller, hence there are only three players per team.

The standard field for Snow Polo measures around 274 m by around 183 m. On the long sides, the boundary of the standard area of play consists of 30 cm high, mostly wooden 'boards'. On the short sides, the goal area, lines are marked out.

To demarcate the polo field, it's divided with a total of seven conceptual lines. Each goal comprises two approx. 3 m high, tapered goal posts – known as 'pylons' - and is approx. 7.20 m wide. The posts are not firmly anchored into the ground and therefore give in. When a rider and their horse hurtle towards it in the heat of battle, these topple.

Two goal line referees are centrally positioned behind the goals and wave a flag to show if the ball has gone into the goal. A raised flag means 'goal', a lowered flag means 'outside the goal and field of play'. Actually quite simple.

They started in 2003 with four teams, many years later there are over 110 horses and 24 players from over 11 nations. Of course, the weather is always the biggest challenge. Every year, several individual layers of snow and water are built, these must withstand all weather caprices.

[Translate to EN:] Beachvolleyball Staatsmeisterschaften

Beach Volleyball Championship

For the first time in Kitzbühel: The 2025 Beach Volleyball Championships featuring top teams, inclusion & parties set against a stunning alpine backdrop. Get your tickets now!

Sound Escape

Experience this incomparable event, which begins on Saturday, 30th March with a spectacular kick-off on the mountain. Immerse yourself in an unforgettable festival experience in Kitzbühel!

Kitzbühel Spring Games

March & April 2026 | The event series that combines the joy of sport and action with a party atmosphere: mogul skiing, wedelling, water slide contest, ski & golf tournament with DJ sets and drinks.

Easter in Kitzbühel

Experience festive spring vibes in Kitzbühel - Easter festival in the historic city center - Easter market with regional products - Easter brunch offers - Children's art workshops

[Translate to EN:] Ein weißes Auto vor der Kulisse der Berglandschaft des Wilden Kaisers

Kitzbüheler Alpenrallye

Three days, 600 kilometres, breathtaking panoramic views and rounded off with a high-quality experience: the Alpine Rally brings together fans of iconic classics, youngtimers and exotic vehicles.

THE ICON Rallye

THE ICON is a new classic rally dedicated to the aesthetics and spirit of classic motoring. The route leads from St. Moritz through selected Alpine stages to Kitzbühel, offering an exclusive setting for true automotive icons.

Summits in Kitzbühel

Kitzbühel hosts international summits where leaders from business, science & culture gather to discuss future trends, innovation, and global developments.

Red Bull X Alps

June 2025 | The toughest adventure race in the world - 1,223 km on foot or with a paraglider across the Alps - starts this year in Kitzbühel. 34 athletes will cover 150km daily across 5 countries.

Highlander

The international hiking experience HIGHLANDER - Adventure of a Lifetime will take place in Kitzbühel from 19 to 23 August 2025.

[Translate to EN:] Florian Silbereisen und Romina Powers auf der Bühne mit Al Bano

Schlagerbooom

The open air highlight in Kitzbühel. Popular hits to party and sing along to. Florian Silbereisen, Andreas Gabalier and 15+ other mega stars will entertain you on this evening.

Golf Festival Kitzbühel

Golf, culinary delights and exquisite wine tastings unite in Kitzbühel. The highlight: Golf the Streif Contest. The goal is to conquer the world's most difficult downhill course with a golf club over 800 meters in altitude with 12 holes.

[Translate to EN:] Schwarzsee im Sommer Bergsee Triathlon

Kitzbühel Triathlon

Around the Schwarzsee, swimmers, runners and cyclists meet to compete in the annual Kitzbühel Triathlon.

[Translate to EN:] Menschen genießen klassische Musik im Sommer

Kitzbühel Klassik

Kitzbühel enables up-and-coming opera stars to give atmospheric concerts at breathtaking top locations, which are experienced even more intensely through the wonderful singing.

Classics in the Alps

The great open-air concert by opera star Elina Garanča & Symphonieorchester der Volksoper Wien. Enjoy the mix of classical opera arias and well-known international songs in a unique mountain setting.

Generali Open Kitzbühel

Kitzbühel welcomes the world's best tennis players when the ATP World Tour hosts the Generali Open. The traditional tournament guarantees a week of thrilling, high-class matches and emotional moments.

Kitzbüheler Fair

Prestigious traditional festival in the city center, hosted by Stadtmusik Kitzbühel, with music, regional food and a fun atmosphere. Recommended dresscode: Dirndl dresses and Lederhosen pants.

Kitzbühel music festival

Year after year, the Kitzbühel Music Festival presents itself as a unique outdoor event with a brilliant live music show.

[Translate to EN:] Mann spielt mit Gitarre

Wochenteiler Kitzbühel

On Wednesday evenings from the 2 July to the 27 August, experience Wochenteiler in Kitzbühel, with bands playing on the stage and other events taking place.

Pura Vida Kitzbühel

Pure joy in Kitzbühel: PURA VIDA spoils you every Thursday with cultural and culinary events: drinking spritzers on sunny terraces, enjoying yoga in the park, taking part in workshops and much more in the center of Kitzbühel.